Ikea's design modifications for their new store in India and around the world

2018-08-20T15:29:00-04:00

This week, Ikea opened its first store in India–a feat the company has been planning for many years. But while the big, blue exterior of the store looks the same, the interiors, from the displays to the products themselves, have been subtlety tailored to accommodate cultural differences. It’s a strategy Ikea has used to expand from its origins in Sweden, now reaching 30 markets in Europe, the Americas, Africa, and Asia...

As Ikea expands into Asia, the brand recently opened their first store in India tailoring their products to the county's culture. This is part of how Ikea introduces their brand to countries around the globe, by keeping their designs mostly the same with subtle, pointed changes for specific aspects of different cultures.

The company sends representatives to potential expansion areas in order to discern what alterations they may need to make. For India, Ikea created furniture designs with new materials to withstand the extreme humidity rather than using their standard material of untreated pine. They also created more stools and folding chair products to accommodate spontaneous family gatherings, common to many Indian households.

Check out the full article for other cultural modifications Ikea made around the world.

Breaking the (single-family) mold to design around real American families

2016-09-19T14:11:00-04:00

Home design is among the many subtle and not so subtle indicators of cultural norms that tell us what the ideal family should look like. But more families — through choice and circumstance — are creating families in ways that don’t match up with the nuclear family ideal. In post-World War II America, marriage rates have decreased and more children are born to unmarried parents. Today there is no one family form in which the majority of kids grow up.

If you could throw out all the conventions and constructs and limitations of our current understanding of family, what would you create for yourself? And what’s stopping you?

For more on the politics of home design, check out these links:

Archinect - News

Ikea's design modifications for their new store in India and around the world

Breaking the (single-family) mold to design around real American families