Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign

2022-08-29T13:29:00-04:00

Apparently, Doritos are everywhere. What you thought was Bjarke Ingels Group’s VIA 57 West is actually a cheesy tortilla chip.

Through a new marketing campaign by Frito-Lay North America titled Triangle Tracker, people can currently utilize Snapchat’s augmented reality software to seek, scan, and convert triangular shapes anywhere, including buildings, into Doritos for the chance to win money and other prizes. The company launched the program by illuminating three triangular-shaped structures in bright orange. Along with the aforementioned BIG building in Manhattan, the upside-down triangle shape at the top of Atlanta’s 101 Marietta Street skyscraper and the Memphis Pyramid were converted into gargantuan chips.

To participate, users need to point their Snapchat AR lens at any triangle in their environment or use TikTok to engage in weekly challenges.

590ft controversial 'Triangle' tower to be built in Paris

2011-04-05T20:08:17-04:00

Paris town council has given the green light to a controversial "Triangle" tower rising 590ft above Paris which critics say is an "attack on the beauty of the French capital".

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Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign

590ft controversial 'Triangle' tower to be built in Paris