2024-12-21T20:15:05-05:00 https://archinect.com/news/article/149962954/v-a-s-main-shop-to-be-remodelled-by-friend-and-company-architects-with-millimetre-and-ra-projects Ellen Hancock 2016-08-12T12:32:00-04:00 >2016-08-21T21:19:44-04:00 <img src="https://archinect.gumlet.io/uploads/dn/dng0o4uxj92s71a0.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>The main shop in the V&amp;A is being redesigned to create a more lively and flexible retail space at the centre of the gallery.&nbsp;</p><p>Friend and Company Architects, with Milimetre and RA Projects were selected from a&nbsp;shortlist of six practices, which included Ab Rogers&nbsp;Design, Brinkworth, Edge, Jamie Fobert Architects and&nbsp;Mark Pinney Architects.</p><p>David Bickle&nbsp;(Director of FuturePlan, Design, Estates and&nbsp;Exhibitions) from the selection panel&nbsp;said:<em>&nbsp;&ldquo;There has been a huge shift in the way that we engage with retail, and the role it&nbsp;plays in the wider cultural landscape. Friend and Company&rsquo;s design reimagines the site of our&nbsp;current shop, offering a new framework for display that is bespoke, finely crafted, and eminently&nbsp;flexible. Their use of high quality materials and carefully detailed finishes perfectly aligns with the&nbsp;values of the V&amp;A as the world's leading museum of art and design.&rdquo;</em></p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/wy/wydq7d2rqqn17mdn.jpg"></p><p>Read more recent project updates and news in London here:</p><ul><li><a href="http://uk.archinect.com/news/article/149962731/nex-architecture-get-approval-for-new-restaurant-on-cadogan-estate-in-west-london" rel="nofollow" target="_blank">Nex-Architecture get approval for new restaurant on C...</a></li></ul>