2024-05-02T14:07:35-04:00 https://archinect.com/news/article/149961542/a-great-throbbing-shaft-oliver-wainwright-on-brighton-s-british-airways-i360-tower Nicholas Korody 2016-08-04T14:23:00-04:00 >2018-01-30T06:16:04-05:00 <img src="https://archinect.gumlet.io/uploads/43/435vu71owhinyvhg.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>To some it&rsquo;s the Brighton Pole, to others it is Sussex&rsquo;s supersized lollipop. Naughtier minds have dubbed it &ldquo;the cock and ring&rdquo;. Before it has even opened, the south coast&rsquo;s new observation tower has gathered a gaggle of nicknames &ndash; and you can see why, when its creators insist on calling it the British Airways i360. To opponents, it may still be the iSore, a Chernobyl chimney despoiling the beach. It could have been designed to feel less like a corporate entertainment lounge on a stick.</p></em><br /><br /><p><em>But by night, when it glows like a sword plunging down from the heavens, it is hard to resist. Come the Pride festival this weekend, when the i360&rsquo;s programmable LED lights will form a dazzling rainbow, there might prove to be no better symbol for the city than this great throbbing shaft.</em></p><p>For more news from Brighton, check out these links:</p><ul><li><a href="http://archinect.com/news/article/149957127/designers-of-the-london-eye-create-new-landmark-for-brighton" target="_blank">Designers of the London Eye create new landmark for Brighton</a></li><li><a href="http://archinect.com/news/article/149943855/brighton-s-embassy-court-by-wells-coates-featured-in-new-film" target="_blank">Brighton's Embassy Court by Wells Coates featured in new film</a></li><li><a href="http://archinect.com/news/article/58632366/plan-to-build-uk-s-first-building-entirely-out-of-waste" target="_blank">Plan to build UK's first building entirely out of waste</a></li></ul>