Virtual Reality: An Architect’s #1 Marketing and Business Development Tool

2016-08-25T15:05:00-04:00

This post is brought to you by Yulio.

There’s no denying it: Virtual Reality (VR) creates a buzz. It’s exciting and attention-grabbing. It attracts and then holds. And keeps holding. Wherever you go, a pair of goggles instantly draws a crowd.

For businesses in the Architecture and Interior Design industries, VR technology becomes a fantastic marketing and business development opportunity. Telling – or showing – prospects that you’re using VR is great for sparking conversations and leaving lasting first impressions.

For those interested in or actively experimenting with it VR, here’s a few tips for using this technology as a business development and marketing tool in your business.

1. Give a great first impression

Show, don’t tell. The best way to explain what VR can do is to simply hand your client or prospect a pair of goggles. Pre-load it with a sample space, past projects or perhaps even a 360° ‘before’ photo, and let them imagine the possibilities for themselves.

Make sure you know y...

Yulio offers architects a DIY Virtual Reality platform

2016-07-07T09:00:00-04:00

This post is brought to you by Yulio.

AN INTRODUCTION TO VIRTUAL REALITY

Though Virtual Reality (VR) is yet to truly break into the mainstream consumer market, it’s an industry growing at breakneck speed.

With Deloitte Global predicting a $1bn year for the VR industry this year, and Digi Capital estimating it to hit $30bn by 2020, it won’t be long before VR is in the hands of millions of consumers worldwide.

Yet though initial traction for the industry has been centered around the gaming and entertainment communities, VR is making serious headway as a tool for health, education, and business.

VIRTUAL REALITY FOR ARCHITECTURE AND INTERIOR DESIGN

For an architect or designer, viewing an image of a 3D space is enough to fully visualize the space around them. Yet this is not the case for the clients, who typically lack this ability. Yulio aims to bridge this communication gap through VR technology.

“Virtual Reality technology transforms crucial aspects of the client-engagement experience b...

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Virtual Reality: An Architect’s #1 Marketing and Business Development Tool

Yulio offers architects a DIY Virtual Reality platform