Uber takes to the skies with a new advertising strategy in Mexico DF

2016-10-17T18:45:00-04:00

Mexico City is notorious for its gridlock (and the smog it produces). The ride-sharing platform Uber has taken advantage of this captive audience with an unusual advertising medium: drones.

As reported by Bloomberg, Uber has sent off a fleet of sign-bearing drones to hover over windshields. “Driving by yourself?” asks one in Spanish. “That’s why you can never see the volcanoes.”

Mexico City represents Uber’s biggest market, so the unique (and aggressive) advertising strategy makes some sense. No word yet on any drone-provoked fender benders.

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Battle rages over a public sculpture in Mexico City

2016-06-02T15:01:00-04:00

It is a simple sculpture: 64 concrete pyramids that stand in a perfect circle around two-and-a-half acres of rippling, black volcanic rock. Known as “Espacio Escultórico” (“Sculptural Space”), the sculpture was inaugurated in 1979 here on the campus of the National Autonomous University of Mexico. It is considered one of the most important pieces of land art in Mexico, a tranquil oasis in a chaotic city.

"But the recent construction of a white eight-story building nearby has prompted a furious protest that pits the university’s needs against Mexico’s cultural heritage."

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Uber takes to the skies with a new advertising strategy in Mexico DF

Battle rages over a public sculpture in Mexico City