2024-05-06T23:08:35-04:00 https://archinect.com/news/article/149933878/what-is-a-physical-bookstore-without-that-many-books Julia Ingalls 2016-03-09T13:45:00-05:00 >2016-03-17T22:19:10-04:00 <img src="https://archinect.gumlet.io/uploads/9j/9jvxccmcprnsxlek.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>Called Amazon Books, the store will be located at Westfield UTC mall near UC San Diego...The store will presumably resemble the Seattle location, which sells a limited selection of Amazon's best-reviewed books. That venue also doubles as a showroom for the e-commerce brand's expanding hardware lineup, which includes its Kindle, Fire TV, Fire tablets and Echo. The Echo, the company's latest gadget, is an in-home personal assistant powered by artificial intelligence.</p></em><br /><br /><p>Although small, independently-owned bookstores have been thriving lately, national chains&mdash;such as Borders Books, which shuttered its doors in 2011&mdash;have not adapted as well to Amazon's disruptive online model of cheap, on-demand books. Now the online retailer is reversing its brick-and-mortar-be-damned strategy once again by opening another physical bookstore&nbsp;in <a href="http://archinect.com/news/article/143130423/there-s-now-a-pedestrian-bridge-on-the-u-s-mexico-border-that-let-s-you-fly-into-tijuana-and-walk-out-into-san-diego" rel="nofollow" target="_blank">San Diego</a> (its first, in <a href="http://archinect.com/news/article/146268318/seattle-builds-village-for-the-homeless" rel="nofollow" target="_blank">Seattle</a>, opened in 2015). The faceless behemoth can delight in the realities of face-to-face retail while likely primarily pushing its non-book, book-reading devices.&nbsp;</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/8d/8duf3ookiskcorxm.jpg"></p>