2024-04-27T08:04:05-04:00 https://archinect.com/news/article/143683407/don-t-buy-into-the-pantone-hype Amelia Taylor-Hochberg 2015-12-18T17:50:00-05:00 >2021-12-15T19:47:06-05:00 <img src="https://archinect.gumlet.io/uploads/7d/7d9cff6y507c86qf.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>They decided that pink and blue were calming and cause for calmness. Then they decided that to convince you that you needed calm, they montaged a butt-load of anxiety ridden images with scratchy graphics and capitalized words that evoke social pressure and inadequacy. [...] Don&rsquo;t encourage everyone to chill, when you really want them to be docile. Don&rsquo;t urge everyone to slow down when you really want them to buy.</p></em><br /><br /><p>This delicious rant against Pantone's "Color of the Year" awards, which this year went to "Rose Quartz" (pink) and "Serenity" (blue), brought to you by "writer and curator focused on photo, prisons and power,"&nbsp;Pete Brook. His critique of the competition, and the presentation of its winners &ndash; as a means of manufacturing need through imposing stress &ndash; rings particularly true in the holiday season.</p> <p>Watch Pantone's video announcing the winning colors below, to see for yourself:</p> <p></p>