Infrastructure or advertisement? Sky to sponsor the Garden Bridge

2016-01-14T04:00:00-05:00

Hey London, how do you feel about a major span across the Thames being corporately sponsored? Because that's what's going to happen with the Garden Bridge. It's just been announced that Sky, the media behemoth owned by Rupert Murdoch, has given an undisclosed amount to the Garden Bridge Trust. But this is no altruistic gesture: one of the gardens on the bridge "will be named by Sky".

As the article notes, there are a slew of issues – besides aesthetic ones – plaguing the newest Thames crossing. First, Sky is set to sponsor the bridge. Second, attendance projections suggest that queues will be necessary and South Bank will get even more crowded (so much for expediting travel). Third, your cell phone will be tracked while on the bridge.

Yikes.

Related:

Has London finally found a Thames bridge that everyone can get behind?

2015-11-25T04:39:00-05:00

You wait years for a new bridge across the Thames then three come along at once. Joining the controversial garden bridge and a plan for a crossing between Nine Elms and Pimlico, both of which have fierce opponents, comes a proposal unveiled today for a new pedestrian and cycle bridge between Rotherhithe and the Isle of Dogs in east London that hasn’t aroused a single objection – yet. There’s a good reason why: of the three plans, it makes by far the most sense.

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Infrastructure or advertisement? Sky to sponsor the Garden Bridge

Has London finally found a Thames bridge that everyone can get behind?