Archinect - News 2024-11-24T14:15:52-05:00 https://archinect.com/news/article/141433815/how-architect-mark-humphreys-turned-multifamily-housing-into-a-multimillion-dollar-empire How architect Mark Humphreys turned multifamily housing into a multimillion dollar empire Amelia Taylor-Hochberg 2015-11-19T12:45:00-05:00 >2018-01-30T06:16:04-05:00 <img src="https://archinect.gumlet.io/uploads/ry/ry15g357dkmygikz.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>In a typical year, [Humphreys &amp; Partners] designs between 12 and 15 percent of all apartments built in the United States. [...] Instead of starting from scratch on every project, he came up with the idea of &ldquo;commoditizing&rdquo; the process. He&rsquo;d have a base product, like The Big House, that could be tweaked to fit in various markets throughout the country. It simplified things and kept costs down, giving Humphreys &amp; Partners a competitive advantage.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html>