Archinect - News2024-05-01T19:30:33-04:00https://archinect.com/news/article/141433815/how-architect-mark-humphreys-turned-multifamily-housing-into-a-multimillion-dollar-empire
How architect Mark Humphreys turned multifamily housing into a multimillion dollar empire Amelia Taylor-Hochberg2015-11-19T12:45:00-05:00>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/ry/ry15g357dkmygikz.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>In a typical year, [Humphreys & Partners] designs between 12 and 15 percent of all apartments built in the United States. [...]
Instead of starting from scratch on every project, he came up with the idea of “commoditizing” the process. He’d have a base product, like The Big House, that could be tweaked to fit in various markets throughout the country. It simplified things and kept costs down, giving Humphreys & Partners a competitive advantage.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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