'IT'S NOT WORTH IT': Ad Exec's Brutal Rant Before He Died Of Cancer

2015-09-01T19:13:00-04:00

I think you’re all fucking mad. Deranged. So disengaged from reality it’s not even funny. It’s a fucking TV commercial. Nobody gives a shit. This has come as quite a shock I can tell you. I think, I’ve come to the conclusion that the whole thing was a bit of a con. A scam. An elaborate hoax.

"Linds Redding, a New Zealand-based art director who worked at BBDO and Saatchi & Saatchi, died last month at age 52 from an inoperable esophageal cancer.Redding also kept a blog, and after his passing an essay he wrote about the ad business, titled “A Short Lesson In Perspective,” has gained a new and sudden life, on the SF Egotist and on Adfreak.It will not make happy reading for the many people who knew Redding, know of his work, or anyone who works in the creative department of an ad agency."

Maybe change ad agency with architect's office? In most cases?

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'IT'S NOT WORTH IT': Ad Exec's Brutal Rant Before He Died Of Cancer