2024-11-23T20:21:31-05:00 https://archinect.com/news/article/133657734/33-story-endangered-species-picture-show Julia Ingalls 2015-08-06T19:02:00-04:00 >2015-08-09T10:31:01-04:00 <img src="https://archinect.gumlet.io/uploads/ip/iphjlkooe3zj9q97.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>According to the New York Times, the event cost around $1 million to produce and involved 40 stacked 20,000-lumen projectors on the roof of a building on West 31st Street that beamed 5K resolution video onto a space covering 33 floors &mdash; roughly 375 feet high and 186 feet wide.</p></em><br /><br /><p>The Empire State Building took a breather from being an icon last Saturday, and instead became the canvas for a series of projected images of endangered species and other trippy imagery. The event was part of "Projecting Change," an awareness-raising project thought up by noted National Geographic photographer Louie Psihoyos. The remarkable clarity and size of the images is due to the artistry of design firm Obscura Digital, who captivated a city of people used to being too sophisticated to unguardedly stare up in wonder. No word yet on the reaction of those city dwellers who, unaware of the show while occupying a penthouse and a questionable state of mind, looked out the window and saw giant animals gazing back at them.</p>