Check out this stunning 108 feet long video wall by Obscura Digital

2016-11-23T12:55:00-05:00

The San Francisco-based company Salesforce enlisted the creative studio Obscura Digital to craft a stunning LED video wall for the lobby of their flagship office. Stretching 108 feet long and containing over 7 million pixels, the video wall features incredibly sharp, HD video content that transforms the space. It’s the longest continuous 4mm LED screen in the United States.

“From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building," state Obscura Digita.

Watch a video of the wall in action here:

More infusions of the digital into architecture:

33-story endangered species picture show

2015-08-06T19:02:00-04:00

According to the New York Times, the event cost around $1 million to produce and involved 40 stacked 20,000-lumen projectors on the roof of a building on West 31st Street that beamed 5K resolution video onto a space covering 33 floors — roughly 375 feet high and 186 feet wide.

The Empire State Building took a breather from being an icon last Saturday, and instead became the canvas for a series of projected images of endangered species and other trippy imagery. The event was part of "Projecting Change," an awareness-raising project thought up by noted National Geographic photographer Louie Psihoyos. The remarkable clarity and size of the images is due to the artistry of design firm Obscura Digital, who captivated a city of people used to being too sophisticated to unguardedly stare up in wonder. No word yet on the reaction of those city dwellers who, unaware of the show while occupying a penthouse and a questionable state of mind, looked out the window and saw giant animals gazing back at them.

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Check out this stunning 108 feet long video wall by Obscura Digital

33-story endangered species picture show