2024-11-15T04:04:56-05:00 https://archinect.com/news/article/130672103/fifty-shades-of-green-bruno-latour-on-the-ecomodernist-manifesto Orhan Ayyüce 2015-06-29T01:38:00-04:00 >2022-03-16T09:10:02-04:00 <img src="https://archinect.gumlet.io/uploads/ld/ld0o66hcx4zzm46j.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>This is where we encounter this strange animal, this monster, &ldquo;ecomodernism&rdquo;, that I am not sure we should learn to love, and that triggers in me, I have to confess, a deep antipathy. It sounds much like the news that an electronic cigarette is going to save a chain smoker from addiction.</p></em><br /><br /><p>Ecomodernism? Sounds good but majorly flawed according to Bruno Latour, who takes on its modernity, PR and philosophical tardiness.</p><p>"Wake up you ecomoderns, we are in the Anthropocene,&nbsp;not in the Holocene, nor are we to ever reside in the enchanted dream of&nbsp;futurism. Down to earth is the message I hear, but unfortunately not in the&nbsp;<a href="http://www.ecomodernism.org/manifesto/" rel="nofollow" target="_blank">ecomodernist</a> manifesto."</p><p>Anything from electronic cigarettes <em>"to the dreams of Californian cornucopias,"</em>&nbsp;&nbsp;&nbsp;"to shake the Americans out of their complacent behaviour &ndash; &rdquo;the American way of life is not negotiable&rdquo;- into a form of possibilism: &rdquo;yes after all, our way of life is negotiable"..."Well, it is negotiable,&nbsp;up to a limit."</p><p><a href="http://entitleblog.org/2015/06/27/fifty-shades-of-green-bruno-latour-on-the-ecomodernist-manifesto/" rel="nofollow" target="_blank">More in;&nbsp;<em>Presentation to the panel on modernism at the Breakthrough Dialogue,&nbsp;Sausalito, June 2015,&nbsp;</em><strong>by Bruno Latour</strong></a></p>