2024-05-06T06:54:00-04:00 https://archinect.com/news/article/128549371/what-separates-actual-innovators-from-those-who-just-talk-about-it Donna Sink 2015-06-01T11:21:00-04:00 >2015-06-02T23:38:53-04:00 <img src="https://archinect.gumlet.io/uploads/e8/e8d45wq8a47y1lb7.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>"...we&rsquo;re losing focus on the how and why of innovation. We throw the word around so casually that it&rsquo;s starting to become synonymous with the idea itself. But let&rsquo;s be clear: An idea is not innovation. Innovation is about matching need with execution. It&rsquo;s about changing the conversation and following through."</p></em><br /><br /><p>Chief Innovator at PUP, Michael Bricker, pens a brief article on the need for stamina in the design field. &nbsp;</p><p>I and others have often argued here that "design" doesn't end after the initial concept sketch, that in fact this is where design begins: in the wrestling of the idea into reality and the multiple thousands of decisions that have to be made along the way.</p>