AIA launches second video in "Look Up" campaign featuring a blind architect

2015-05-19T20:33:00-04:00

Entitled "An Architect's Story", the video features Chris Downey, a blind architect and founder of "Architecture for the Blind" in San Francisco. The piece, which debuted at the AIA National Convention last week, focuses on Downey's approach to architecture before and after unexpectedly becoming blind in 2008, and features talking-head interviews with Downey, one of his clients, and a student of his at UC Berkeley.

The documentary piece is starkly different in approach and style to the first installment of the "Look Up" campaign. Yes, both have the kind of generically-inspiring music one would have equal luck finding in either a Koch Industries' ad or the trailer for a young-adult romantic drama. But while the first spot, tasked with framing the "Look Up" identity, tended towards cinematic, fast-cut clips of dramatic or cerebral moments to churn up excitement about the profession, "An Architect's Story" is more focused on personal perspective. It strives to take Downey's insights fro...

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AIA launches second video in "Look Up" campaign featuring a blind architect