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AMO design for the Prada 2024 FW Men's Show stages nature against an invasive interior environment

2024-01-21T08:00:00-05:00

AMO’s latest collaboration with the fashion industry went on display recently as part of the 2024 FW Prada Men's Show, held on January 14th at the Fondazione Prada for Milan Fashion Week.

For the presentation, AMO and partner in charge Rem Koolhaas created a scenographic imitation of an outmoded office environment set against an outer landscape that appears to audience members from beneath a transparent platform stage as though an “analogue projection among the many digital images that saturate one’s life today.”

This theatrical blending of nature and its opposite keys to the brand’s stated desire to produce clothes that reflect the spaces and seasons surrounding them. It, of course, also pays homage to design trends apparent in the latest examples of corporate architecture.

“In the space of the Deposito an improbable encounter takes place: chaos and order, reality and fiction, predictability and spontaneity – seemingly opposite elements – engage in a game of collaboration, a syne...

Reflecting Prada's philosophical roots in Arte Povera, plus other ghosts of midcentury modernism

2018-08-25T14:13:00-04:00

I kept running my hands over the tower’s concrete walls. Infused with Carrara marble and poured by construction workers who wore white gloves, they feel smooth as silk. The big rectangular and wedge-shaped galleries, windows alternating between panoramas of the city and narrow views over the campus, accommodate best the large-scale works in the inaugural show

Earlier this year, Michael Kimmelman traveled to Milan, for the completion of 'Torre', cornerstone of Fondazione Prada's new campus, by OMA.

Back in April, davvid shared his own review "It's very nice. The whole...complex is beautiful."

SPIEGEL interviews Koolhaas: "We shouldn't tear down buildings we can still use"

2015-05-19T15:00:00-04:00

Dutch architect Rem Koolhaas talks to SPIEGEL about the new Fondazione Prada museum he designed in Milan, the danger of turning cities into historical Disneylands and his desire to raze an entire neighborhood of Paris. [...] Koolhaas: Before the 1980s, the decisions were made by cities. Since then power has shifted toward private investors. Nothing good has come of this for Holland. [...] I regret that cities no longer have money to even pursue a vision of their ongoing development.

This Wes Anderson-designed bar is retro with a capital R

2015-05-08T13:53:00-04:00

Filmmaker Wes Anderson has a knack for creating fictional spaces with attention paid to the last excruciating detail. His latest space is real, though, and even better, you can get a drink there. [...] Three new buildings, which were part of a century-old distillery and transformed by renowned Dutch architect Rem Koolhaas, will now house art rather than alcohol. But for the thirsty there’s also a new bar, called Bar Luce, that Anderson designed himself.

OMA's Prada Foundation Arts Complex in Milan

2015-04-26T19:17:00-04:00

Some of the spaces are as Mr. Koolhaas found them; others have been reconfigured but look as though they haven’t been touched. The three new buildings are made of glass, white concrete and an aluminum

Carol Vogel writes about the Prada Foundation’s new arts complex in Milan, designed by OMA.