Archinect - News
2024-12-21T22:26:04-05:00
https://archinect.com/news/article/150437665/12-marketing-and-business-development-job-opportunities-at-nyc-architecture-firms
12 marketing and business development job opportunities at NYC architecture firms
Nathaniel Bahadursingh
2024-07-18T13:05:00-04:00
>2024-07-19T14:04:16-04:00
<img src="https://archinect.gumlet.io/uploads/b5/b5c5c1dfd6c891c98469b09eaef32657.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>This week's edition of our <a href="https://archinect.com/news/tag/1069128/curated-job-picks" target="_blank">curated jobs roundup</a> from <a href="https://archinect.com/jobs" target="_blank">Archinect Jobs</a> highlights ten architecture firms and one school currently hiring Marketing & Business Development specialists in New York City.</p>
<p>For helpful guidance on how to get that next job, make sure to check out <a href="https://archinect.com/features/tag/1467624/archinect-s-guide-to-job-titles" target="_blank">Archinect's Guide to Job Titles</a> series and our <a href="https://archinect.com/news/tag/1448002/archinect-tips" target="_blank">Archinect Tips</a> collection.</p>
<p><strong><a href="https://archinect.com/firms/cover/106441/diller-scofidio-renfro" target="_blank">Diller Scofidio + Renfro</a> seeks a <a href="https://archinect.com/jobs/entry/150432654/director-of-marketing-business-development" target="_blank">Director of Marketing & Business Development<br></a></strong>"The Director leads a team that is responsible for developing and supporting new business opportunities both proactively and in response to RFPs and competitions within an international area. The Director works closely with the Partners and Principals to support the continued success of the studio in national and identified international markets, both public and private sectors, and across a range of building typologies."</p>
<figure><p><a href="https://archinect.gumlet.io/uploads/ea/ea1e80d9e00e22fe7b39360d6d01b5b5.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/ea/ea1e80d9e00e22fe7b39360d6d01b5b5.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>Roy and Diana Vagelos Education Center by Diller Scofidio + Renfro. Image: Iwan Baan</figcaption></figure><p><strong><a href="https://archinect.com/fieldoperations" target="_blank">Field Operations</a> seeks a </strong><a href="https://archinect.com/jobs/entry/150436408/marketing-coordinator" target="_blank"><strong>Marketing Coordinator<br></strong></a>"The Marketing Coord...</p>
https://archinect.com/news/article/150415853/marketing-and-business-development-job-opportunities-in-nyc
Marketing and business development job opportunities in NYC
Nathaniel Bahadursingh
2024-02-08T15:39:00-05:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/a6/a6224ae640f36a3eb3af7981f3854568.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>The latest <a href="https://archinect.com/news/tag/1069128/curated-job-picks" target="_blank">curated jobs roundup</a> from <a href="https://archinect.com/jobs/academic" target="_blank">Archinect Jobs</a> features ten architecture firms and organizations in New York City currently hiring for Marketing & Business Development specialists.</p>
<p>For helpful guidance on how to get that next job, make sure to check out <a href="https://archinect.com/features/tag/1467624/archinect-s-guide-to-job-titles" target="_blank">Archinect's Guide to Job Titles</a> series and our <a href="https://archinect.com/news/tag/1448002/archinect-tips" target="_blank">Archinect Tips</a> collection.</p>
<p><strong><a href="https://archinect.com/skidmoreowingsmerrill" target="_blank">Skidmore, Owings & Merrill (SOM)</a> seeks a <a href="https://archinect.com/jobs/entry/150414120/sr-business-development-marketing-manager" target="_blank">Sr. Business Development & Marketing Manager<br></a></strong>Qualifications include ten years of professional services business development experience, with a minimum of two years in a management role. In addition, applicants should possess strong Microsoft Office and Google Workspace skills, have exceptional written, oral, interpersonal, and presentation skills, and be proactive and detail-oriented.</p>
<p>The firm is also hiring for a <a href="https://archinect.com/skidmoreowingsmerrill/jobs" target="_blank">range of positions</a> in New York City and Chicago. </p>
<p><strong><a href="https://archinect.com/henninglarsen" target="_blank">Henning Larsen</a> seeks a </strong><a href="https://archinect.com/jobs/entry/150414554/business-development-manager" target="_blank"><strong>Business Development Manager<br></strong></a>"Candidates have a proven track record from a minimum of seven years of work within a similar position in...</p>
https://archinect.com/news/article/150384074/9-architecture-firms-currently-hiring-marketing-and-business-development-specialists
9 architecture firms currently hiring marketing and business development specialists
Nathaniel Bahadursingh
2023-10-12T12:58:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/a6/a6252976e1fb4df109664bb6ee0a6843.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Our latest weekly <a href="https://archinect.com/news/tag/1069128/curated-job-picks" target="_blank">curated jobs roundup</a> from the <a href="https://archinect.com/jobs" target="_blank">Archinect Job board</a> features nine firms across the U.S. hiring for experienced marketing and business development specialists.<br></p>
<p>To learn more about the various positions firms are offering, make sure to check out <a href="https://archinect.com/features/tag/1467624/archinect-s-guide-to-job-titles" target="_blank">Archinect's Guide to Job Titles</a> series. Also, consult our <a href="https://archinect.com/news/tag/1448002/archinect-tips" target="_blank">Archinect Tips</a> collection for helpful guidance on how to get that next job.<br></p>
<p><strong><a href="https://archinect.com/kohnpedersenfox" target="_blank">Kohn Pedersen Fox Associates (KPF)</a> seeks a <a href="https://archinect.com/jobs/entry/150360501/marketing-new-business-coordinator" target="_blank">Marketing/New Business Coordinator </a>in </strong><strong>New York, NY<br></strong>"Our new marketing coordinator will have the opportunity to contribute in many ways, with a particular focus on producing proposals, new business presentations, awards submissions and collateral materials. We are looking for someone who uses both sides of their brain, being at once creative and organized, strategic and thorough. [...] Ideally you are skilled in Adobe Creative Suite (Indesign, Illustrator, and Photoshop in particular) and Powerpoint/Google Slides, with a keen graphic design sense to comple...</p>
https://archinect.com/news/article/150374240/neom-previews-satellite-developments-at-riyadh-real-estate-conference
NEOM previews satellite developments at Riyadh real estate conference
Josh Niland
2023-09-19T14:10:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/2b/2bdd4f6682296079acbadd6eb516148e.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>More details have emerged regarding Saudi Arabia’s plans for the <a href="https://archinect.com/news/article/150332539/saudi-arabia-is-moving-forward-with-plans-for-a-ski-resort-in-neom" target="_blank">TROJENA</a> and <a href="https://archinect.com/news/article/150333426/neom-announces-plans-for-new-man-made-island-development-called-oxagon" target="_blank">OXAGON</a> segments of their $500 billion <a href="https://archinect.com/news/tag/1035435/neom" target="_blank">NEOM</a> megaproject after the country participated in a regional real estate trade conference in Riyadh last week.</p>
<p>As part of the inaugural Cityscape Global meeting, promoters of NEOM were on hand to present their accelerated plans for each development, which are alternatively a ski resort/wildlife reserve and a manmade industrial island with residential tracts that can accommodate up to 90,000 residents. Details about Sindalah, a massive yacht club and terraced beach resort island, were presented as well. </p>
<figure><p><a href="https://archinect.gumlet.io/uploads/8f/8f3f1ee288b8377af7f9c72753d31714.jpeg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/8f/8f3f1ee288b8377af7f9c72753d31714.jpeg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>Image courtesy NEOM via Facebook</figcaption></figure><p>The event was meant to lure potential investors and property buyers through a high-tech sales pitch with immersive exhibitions and panel discussions featuring members of NEOM’s leadership team. Models of each site were included along with VR headset tours, architectural drawings, and other media relating to the development, which is being...</p>
https://archinect.com/news/article/150347709/job-opportunities-at-olson-kundig-offer-insight-into-the-role-of-marketing-in-design
Job opportunities at Olson Kundig offer insight into the role of marketing in design
Niall Patrick Walsh
2023-04-26T12:31:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/d6/d690cd8c05b3ba0b6cf92957a9af6ff3.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Following last week’s look at an opening for an <a href="https://archinect.com/news/article/150346881/open-role-at-cultural-forecasters-dvdl-highlights-depth-of-analysis-needed-when-designing-public-architecture" target="_blank">Associate Director of Cultural Planning, Design, and Placemaking at DVDL</a>, we are using this week’s edition of our <a href="https://archinect.com/news/tag/1799006/interesting-jobs" target="_blank"><em>Job Highlights </em>series</a> to explore open positions on <a href="https://archinect.com/jobs" target="_blank">Archinect Jobs</a> for <a href="https://archinect.com/firms/jobs/49784837/olson-kundig-architects" target="_blank">Senior Marketing and Proposal Coordinators at Olson Kundig Architects</a>.</p>
<p>The roles, based in the firm’s New York City and Seattle offices, call for individuals with a bachelor’s degree in marketing, communications, journalism, or a related field, with a minimum of 5-8 years of industry experience. Among the responsibilities of the successful candidate will be to lead and support bid processes, develop written content for a range of marketing materials, and identify new business prospects.</p>
<figure><p><a href="https://archinect.gumlet.io/uploads/7d/7de79299a1ae8f3236370160cf7df5eb.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/7d/7de79299a1ae8f3236370160cf7df5eb.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figure><a href="https://archinect.gumlet.io/uploads/9e/9ed619fac9c8f0e3b9fba6c9d38b214f.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/9e/9ed619fac9c8f0e3b9fba6c9d38b214f.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a><figcaption>Related on Archinect: <a href="https://archinect.com/news/article/150284149/inside-olson-kundig-s-lebron-james-innovation-center-for-nike" target="_blank">Inside Olson Kundig’s LeBron James Innovation Center for Nike</a></figcaption></figure></figure><p><strong>Why these roles interests us</strong></p>
<p>The latest roles at Olson Kundig come exactly one year after the firm <a href="https://archinect.com/news/article/150308466/olson-kundig-is-expanding-to-new-york-city-after-six-decades-in-seattle" target="_blank">expanded to New York City</a> from its Seattle headquarters, where it has been based since 1966...</p>
https://archinect.com/news/article/150242554/here-are-13-jobs-for-marketing-professionals-at-architecture-firms-in-new-york-city
Here are 13 jobs for marketing professionals at architecture firms in New York City
Alexander Walter
2022-10-21T10:00:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/4d/4dac9093f7b662737285ec7177f61ae1.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Marketing professionals, communication specialists, and business development managers continue to be in high demand with architecture firms across the country as the number of available positions on <a href="https://archinect.com/jobs" target="_blank">Archinect Jobs</a> shows. For this week's <a href="https://archinect.com/news/tag/1069128/curated-job-picks" target="_blank">curated employment roundup</a>, we have gathered a number of relevant career opportunities in the <a href="https://archinect.com/jobs/search?q=&q_radius=25&region_id=2124612&location=New+York%2C+NY%2C+US&submit=Search" target="_blank">greater New York City area</a>.<br></p>
<p>To look up specific job titles from the architectural profession, consult <a href="https://archinect.com/features/tag/1467624/archinect-s-guide-to-job-titles" target="_blank">Archinect's Guide to Job Titles</a> series, and learn more about the role of a <a href="https://archinect.com/features/article/150241892/archinect-s-guide-to-job-titles-marketing-coordinator" target="_blank">Marketing Coordinator</a>.<br></p>
<p>Also, follow our <a href="https://archinect.com/news/tag/1448002/archinect-tips" target="_blank">Archinect Tips</a> series to improve your portfolio, resume, interview skills, and increase your overall chances of getting that next job.</p>
<p><a href="https://archinect.com/kohnpedersenfox" target="_blank"><strong>Kohn Pedersen Fox Associates (KPF)</strong></a><strong> seeks a <a href="https://archinect.com/jobs/entry/150323680/marketing-new-business-coordinator" target="_blank">Marketing/New Business Coordinator</a></strong><br>"We are looking for someone to join our team, a multi-national group of talented and enthusiastic individuals, who bring their own personalities and perspectives to a collaborative environment in which, together, we reinforce the identit...</p>
https://archinect.com/news/article/150322013/three-triangle-shaped-buildings-transformed-into-tortilla-chips-as-part-of-new-doritos-marketing-campaign
Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign
Nathaniel Bahadursingh
2022-08-29T13:29:00-04:00
>2022-09-03T14:55:19-04:00
<img src="https://archinect.gumlet.io/uploads/64/644db1b5b488206bbf2a7e86540be875.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Apparently, Doritos are everywhere. What you thought was <a href="https://archinect.com/firms/cover/39902/big-bjarke-ingels-group" target="_blank">Bjarke Ingels Group</a>’s <a href="https://archinect.com/news/tag/225090/57th-street-pyramid-apartments" target="_blank">VIA 57 West</a> is actually a cheesy tortilla chip. </p>
<p>Through a new marketing campaign by Frito-Lay North America titled Triangle Tracker, people can currently utilize Snapchat’s augmented reality software to seek, scan, and convert triangular shapes anywhere, including buildings, into Doritos for the chance to win money and other prizes. The company launched the program by illuminating three triangular-shaped structures in bright orange. Along with the aforementioned BIG building in Manhattan, the upside-down triangle shape at the top of Atlanta’s 101 Marietta Street skyscraper and the Memphis Pyramid were converted into gargantuan chips. </p>
<p>To participate, users need to point their Snapchat AR lens at any triangle in their environment or use TikTok to engage in weekly challenges. </p>
https://archinect.com/news/article/150320466/architecture-firms-need-marketing-and-communications-specialists-see-which-firms-are-hiring-on-archinect-jobs
Architecture firms need marketing and communications specialists. See which firms are hiring on Archinect Jobs
Katherine Guimapang
2022-08-16T12:12:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/98/9842bb3af6b7296f8419e09b042d6ea3.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>When it comes to communicating a firm's expertise and services, the role of an effective communications professional is essential. "The goal of the marketing personnel at a firm is always to tell the outside world a compelling story about the work happening inside the studio." If this excerpt from our ninth installment of <a href="https://archinect.com/features/tag/1467624/archinect-s-guide-to-job-titles" target="_blank">Archinect's Guide to Job Titles: Marketing Coordinator</a> resonates with you, our latest curated jobs rounded up feature eight architecture firms currently hiring marketing specialists to join their team.</p>
<p><a href="https://archinect.com/jobs" target="_blank">Archinect Jobs</a>, the industry's leading architecture job board, features career opportunities for architects and design professionals from various backgrounds and work experience levels. Explore these featured job opportunities below.</p>
<figure><p><a href="https://archinect.gumlet.io/uploads/47/4744ca4309845e5ae7b1d1c75e61428b.jpeg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/47/4744ca4309845e5ae7b1d1c75e61428b.jpeg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>New York Hall of Science: Design Lab, 2014. Photo © John Muggenborg/Courtesy of SITU Studio.</figcaption></figure><p><strong><a href="https://archinect.com/situ" target="_blank">SITU</a> seeks a <a href="https://archinect.com/jobs/entry/150316106/marketing-business-development-manager-fabrication" target="_blank">Marketing & Business Development Manager</a><br>Location: </strong>Brooklyn, NY</p>
<p><strong>Details:</strong> "We are seeking a full-time Marketing and Business Developme...</p>
https://archinect.com/news/article/150289975/many-firms-not-capitalizing-on-digital-marketing-or-technology-aia-report-finds
Many firms not capitalizing on digital marketing or technology, AIA report finds
Niall Patrick Walsh
2021-12-02T13:42:00-05:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/01/018bca27cabef52c7c114346c9679c15.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>A new report from the <a href="https://archinect.com/firms/cover/49568164/the-american-institute-of-architects" target="_blank">American Institute of Architects</a> has found that business marketing remains underutilized among U.S. architecture firms. The finding forms part of the newly released <em>Technology, Culture, & the Future of the Architectural Firm</em> report, which explores the influence of <a href="https://archinect.com/news/tag/10523/technology" target="_blank">technology</a> adoption on <a href="https://archinect.com/news/tag/304028/productivity" target="_blank">workflow</a> and <a href="https://archinect.com/news/tag/8184/business" target="_blank">profitability</a> in U.S. practices.</p>
<p>The 69-page report, <a href="https://www.aia.org/pages/6455144-technology-culture--the-future-of-the-arch" target="_blank">available to download for free</a>, notes that cultural and technological barriers currently hamper firms’ embrace of business development and marketing as a way of securing growth. “89% of respondents agree that relationships matter more than marketing for winning new business, and only 43% agree that digital/social marketing is important to them,” says the report. “However, <a href="https://archinect.com/news/article/150242929/archinect-s-must-follow-architecture-firms-on-instagram-for-2021" target="_blank">firms that use social media</a> are successful at driving leads through these channels.”
</p>
<figure><figure><a href="https://archinect.gumlet.io/uploads/ba/ba24d17461868c1747f5301ebf8365b0.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/ba/ba24d17461868c1747f5301ebf8365b0.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a><figcaption>Related on Archinect: <a href="https://archinect.com/news/article/150286082/new-study-links-higher-bim-use-with-client-satisfaction" target="_blank">New study links higher BIM use with client satisfaction</a></figcaption></figure></figure><p>When asked what factors expect to drive their growth over the next three years, ...</p>
https://archinect.com/news/article/150249551/13-job-opportunities-for-architectural-marketing-communications-and-branding-specialists
13 job opportunities for architectural marketing, communications and branding specialists
Katherine Guimapang
2021-02-11T13:50:00-05:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/b0/b095d99dfea3cc3c3101782430814b2d.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Have a background in architecture and design but also passionate about marketing and communications? Do you have an eye for visual communication and graphic design? If you're someone who enjoys strategic thinking, storytelling, and business growth, below are eight architecture firms currently hiring on <a href="https://archinect.com/jobs" target="_blank">Archinect Jobs</a>. </p>
<p>With their out of the box thinking and penchant for collaboration, marketing professionals help firms accomplish big picture goals while focusing on the interpersonal relationships related to positioning their firm as thought leaders and experts in the industry. Curious about what it means to be a marketing coordinator for an architecture firm? Check out our most recent "<a href="https://archinect.com/features/tag/1467624/archinect-s-guide-to-job-titles" target="_blank">Archinect's Guide to Job Titles</a>" segment, where we unpack a <a href="https://archinect.com/features/article/150241892/archinect-s-guide-to-job-titles-marketing-coordinator" target="_blank">marketing coordinator's role</a>.</p>
<figure><p><a href="https://archinect.gumlet.io/uploads/95/952a8d2127ed5293f39113a32e3e683c.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/95/952a8d2127ed5293f39113a32e3e683c.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>Bridgehampton Dunes. Image courtesy of CWB Architects</figcaption></figure><p><strong><a href="https://archinect.com/cwbarchitects" target="_blank">CWB Architects</a> seeks a <a href="https://archinect.com/jobs/entry/150249081/marketing-director" target="_blank">Marketing Director</a></strong></p>
<p><strong>Ideal Candidate: </strong>The Marketing Director will work closely with the partners to advance big-picture initiatives, while...</p>
https://archinect.com/news/article/150208525/as-the-architecture-industry-faces-a-volatile-business-landscape-a-refocus-on-marketing-strategy-is-essential
As the architecture industry faces a volatile business landscape, a refocus on marketing strategy is essential
Sean Joyner
2020-07-23T16:04:00-04:00
>2020-12-18T10:46:05-05:00
<img src="https://archinect.gumlet.io/uploads/18/18f6e5e5bc36d04d8103d4ab68811a39.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>During the economic downturn the pandemic has forced upon many professionals, architecture firms seem to be focusing on improving their PR, marketing, and external communications. It's a coherent move. On the one hand, business owners do well to focus on communication strategies during this time to win new work during a time when new projects in some sectors may not be as abundant and to stay relevant. But, on the other hand, a refocus now positions firms for capitalization when things pick back up. </p>
<p>Evidentially, on <a href="https://archinect.com/jobs" target="_blank">Archinect's Job board</a>, we see a clear push towards communications and marketing. <a href="https://archinect.com/som" target="_blank">SOM</a>’s San Francisco office, for example, is hiring a senior-level <a href="https://archinect.com/jobs/entry/150201896/senior-marketing-manager" target="_blank">Marketing Manager</a> to lead efforts within the office to win new work. Some of the key responsibilities in this role include developing and implementing local marketing and business development strategies through collaboration with Firmwide Marketing and Business Development leadership. These areas directly address the organiz...</p>
https://archinect.com/news/article/150161763/how-should-cities-brand-themselves-a-new-initiative-in-helsinki-challenges-this-idea
How should cities brand themselves? A new initiative in Helsinki challenges this idea
Katherine Guimapang
2019-09-30T23:00:00-04:00
>2019-10-07T18:45:15-04:00
<img src="https://archinect.gumlet.io/uploads/8f/8fc44b81ee785be022b14971e33719d9.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Is a city a brand? Recently in Helsenki a new marketing campaign has launched positioning the Finnish capital a "City as Service" or CaaS. According to this new "digital lifestyle subscription service" the aim for the initiative is to attract highly skilled tech professionals to the city. </p>
<p><a href="https://helsinkiasaservice.com/" target="_blank">According to their website CaaS</a> is "an an all-inclusive service bundle that unlocks the entire city. This platform-to-be is on a mission to motivate, guide and help international tech talent feel at home in Helsinki." Positioning the mayor of Helsinki as a "CEO" their website provides a fascinating video highlighting what the city as to offer, in addition to a "free life-changing demo experience that everyone can apply to. </p>
<p>Those chosen to participate in the program will win a three-day trip to Helsinki in November and attend Slush, the "world's leading tech event." <br></p>
<p>What are your thoughts on this city branding idea? In an era where digital marketing is considered a must-have for businesses to gr...</p>
https://archinect.com/news/article/150153623/are-you-an-expert-in-architectural-marketing-here-are-10-firms-currently-hiring-on-archinect-jobs
Are you an expert in architectural marketing? Here are 10 firms currently hiring on Archinect Jobs
Katherine Guimapang
2019-08-21T11:00:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/5c/5c2896b3cd32877f465eef6e2ccd1ebe.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Creating a dynamic team involves collecting a group of individuals who are experts in helping an architectural firm thrive. With this in mind, the administrative and business aspects of architecture are key to the success of any firm. Trained to excel in strategic thinking and business growth, marketing professionals help firms accomplish big picture goals while focusing on the interpersonal relationships related to building a strong firm. This week, Archinect has selected ten firms currently searching for a marketing professional who can help take their firm to the next level.</p>
<p><strong><a href="https://archinect.com/firms/cover/31427715/leddy-maytum-stacy-architects" target="_blank">Leddy Maytum Stacy Architects</a> seeks a <a href="https://archinect.com/jobs/entry/150152685/marketing-manager" target="_blank">Marketing Manager</a><br>Location: San Francisco, CA</strong><br>The ideal candidate will manage firm-wide marketing and communications through weekly updates to the leadership team and staff. They will support leadership team in the growth of specific market sector and individual goals, as tied to the strategic plan, annual marketing goals, and individual leadership plans. The candidate shou...</p>
https://archinect.com/news/article/150074773/looking-for-a-business-or-marketing-management-job-check-out-these-9-promising-opportunities-from-archinect-jobs
Looking for a Business or Marketing Management Job? Check out these 9 Promising Opportunities from Archinect Jobs
Hope Daley
2018-07-26T11:17:00-04:00
>2024-10-25T04:07:38-04:00
<img src="https://archinect.gumlet.io/uploads/9e/9ee1f959e1235d3fdeb823e2c88a4e5f.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><strong></strong>Are you more interested in the business and marketing side of an architecture practice? While most envision working on the creative side, the business of architecture is a key aspect to any firm. These management positions cater to individuals who think strategically on big picture company growth with architectural experience. If this is you, take a look at our roundup of <a href="https://archinect.com/jobs/search?q=business+marketing+management&q_radius=0&region_id=&location=&submit=Search" rel="nofollow" target="_blank">business & marketing management</a> listings currently active on <a href="https://archinect.com/jobs" rel="nofollow" target="_blank">Archinect Jobs</a>.</p>
<p>Be sure to also check out our roundup of healthcare architecture opportunities next week!</p>
<p><strong>Waechter Architecture </strong>has an active listing for a <a href="https://archinect.com/jobs/entry/150067237/director-of-business-development" rel="nofollow" target="_blank">Director of Business Development</a> in their Portland office. </p>
<figure><p><a href="https://archinect.gumlet.io/uploads/00/00299522b26349f8b08f6c8aa7de6f2d.jpg?auto=compress%2Cformat&enlarge=true&w=1028" rel="nofollow" target="_blank"><img src="https://archinect.gumlet.io/uploads/00/00299522b26349f8b08f6c8aa7de6f2d.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>Pavilion House by Waechter Architecture, located in Portland, OR. Image: Waechter Architecture.</figcaption></figure><p>The firm is looking for an individual to work collaboratively with the Principal and Marketing Coordinator to devise and implement a strategic plan of generating interest from potential clients. The ideal candidate will be skilled at researching and ...</p>
https://archinect.com/news/article/150001339/the-new-real-estate-concept-of-ethnic-cleansing-gets-investigated
"The new real-estate concept of ethnic cleansing" gets investigated
Julia Ingalls
2017-04-04T17:58:00-04:00
>2017-04-04T17:58:26-04:00
<img src="https://archinect.gumlet.io/uploads/0y/0ykpxr1fh8b03g69.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>It is true that the developers of Europe’s largest regeneration project don’t appear to do ordinary. But they don’t seem to do many black people either...Speak to any property-marketing agency and they will tell you their east-Asian clients are buying a piece of England, which – for them – means blond-haired, blue-eyed Burberry models.</p></em><br /><br /><p>In a particularly taut and enjoyable piece for the Guardian, Oliver Wainwright investigates the questionable marketing tactics behind a starchitect-studded project in England that is catering mainly to East Asian buyers, among several other structures being sold primarily to off-shore clients. Are the ethics of the profession being comprised to make some cold hard cash? As Wainright notes:</p><p><em>In the computer-generated visions emblazoned across the site hoardings, the bustling cafe-lined streets are inhabited by an almost entirely monocultural society of white thirtysomethings. Women with long blond hair and shopping bags, occasionally accessorised with prams, fill the foreground of a scene drenched with that scorching Miami sunshine so familiar to this part of Britain’s capital. “New exciting concept coming soon,” coos another billboard over a vacant shopfront where this tableau is intended to unfold. The new real-estate concept of ethnic cleansing.</em></p>
https://archinect.com/news/article/149982555/iran-purposefully-building-sexy-structures-to-attract-media-attention
Iran purposefully building "sexy" structures to attract media attention
Julia Ingalls
2016-12-13T13:55:00-05:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/kv/kvlva7ju5oskjcj6.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>In this eye-candy survey of Iran's newest architectural projects and prevailing trends, <a href="http://www.architecturaldigest.com/story/why-iran-opening-its-doors-bold-architecture" rel="nofollow" target="_blank">Architectural Digest</a> takes a closer look at how the country's architects and architecture is shifting to not only attract more media attention, but to create a new visual identity:</p><p><em>"Right now, the massive trend in Iran is to design and build structures with the goal of being recognized by the media,” says Hooman Koliji, associate professor of architecture, planning, and preservation at the University of Maryland. “Therefore, there is an implicit effort and competition to create forms that look different and, dare I say, sexy.” This approach to modern architecture has garnered great results for Iranian talents such as Leila Araghian, whose design of Tehran’s Tabiat Pedestrian Bridge took home the prestigious 2016 Aga Khan Award for Architecture, bestowed every three years. Certain elements of Araghian’s bold, modern design incorporate motifs of Iranian architecture dating back centuries. With its c...</em></p>
https://archinect.com/news/article/135884547/architecture-for-humanity-begins-crowdsourced-rebranding-campaign
Architecture for Humanity begins crowdsourced rebranding campaign
Justine Testado
2015-09-04T15:33:00-04:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/4j/4j0crtc3ee95l631.png?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Nine months after abruptly shutting down and filing for bankruptcy, <a href="http://archinect.com/architecture-for-humanity" rel="nofollow" target="_blank">Architecture for Humanity</a> has begun a campaign in efforts to rebrand itself as a "collectively defined, collaboratively run, and inclusive" non-profit. Launched Tuesday, the <a href="https://afhnetwork.wordpress.com/" rel="nofollow" target="_blank">AFH Chapter Network</a> is gathering opinions and ideas worldwide in the form of video responses in <a href="https://instapa.nl/Bt8EFP" rel="nofollow" target="_blank">a short survey</a> until September 8. Participants will answer questions on how the new AFH should restructure its mission, value, and goals.</p>
<p>Once the responses are collected, the AFH Network will search for key findings alongside brand strategists at Skyrocket Digital and then work towards finding a new name for the organization.</p>
<p>The AFH Network posted their reasons for rebranding in a generalized list <a href="http://afhnetwork.wordpress.com" rel="nofollow" target="_blank">on WordPress</a>:</p>
<ul><li><strong>A few reasons why we’re looking for a new name: We are a new organization:</strong> While the mission remains similar, we are focused on consensus building, professional development, and support for local groups to develop innovative business models w...</li></ul>
https://archinect.com/news/article/133736405/300-mile-wall-proposed-for-the-bay-area-to-exile-burning-man-festivalgoers-forever
300-mile wall "proposed" for the Bay Area to exile Burning Man festivalgoers, forever
Justine Testado
2015-08-07T18:26:00-04:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/u0/u0nrrkyh1jl678wt.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Comedy troupe <a href="http://www.cultivatedwit.com/" rel="nofollow" target="_blank">Cultivated Wit</a> takes a humorous jab at megaprojects, outlandish crowdsourcing, and how much San Franciscans loathe Burning Man in a <a href="http://megagogo.co/" rel="nofollow" target="_blank">cheeky mock campaign</a> that would support the construction of a 300-mile wall around the Bay Area to keep Burners out, forever. And all at a reasonable cost of $7 billion. Set up like a Kickstarter page, Cultivated Wit's MegaGoGo — "the funding platform for large-scale infrastructure"— is complete with those much-needed backer rewards and a satirical campaign video.</p><p>The host of the campaign video details the world-changing benefits of a Burner-wall: "We can make a whole new way of life, as long as we just adhere to a couple principles, like inclusion. If this project is anything, it's about bringing people together — together to lock people out...We've got to be mindful of the environment. That's why we can't leave a single trace, aside from the giant wall."</p><p>You can check out the entire video below.</p><p></p><p>h/t <a href="http://sfist.com/2015/08/05/housing_crisis_solution_build_a_cro.php" rel="nofollow" target="_blank">sfist.com</a></p>
https://archinect.com/news/article/132504520/berlin-s-world-class-museums-struggle-to-build-up-excitement
Berlin's world-class museums struggle to build up excitement
Alexander Walter
2015-07-22T18:30:00-04:00
>2015-07-25T16:38:49-04:00
<img src="https://archinect.gumlet.io/uploads/xu/xu19vv5oefbivite.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>As far as major cities go, few other places are in possession of so many treasures that are so poorly exhibited as Berlin. It's as though cultural institutions here go out of their way to keep people from visiting. [...]
The city is undeniably home to diverse, valuable and unique museum collections, but they aren't helping the city as much as they should be.</p></em><br /><br /><p>In the SPIEGEL article's comment section, reader nsmith compares the museum situation in Berlin with New York and raises a word of caution: <em>"I read this article and I am envious. In New York City, it's almost impossible to get into any of the major Museums on any given day, unless you have nerves of steel, lots of patience and very DEEP pockets. Most New Yorkers can't even fit in because they're so full of tourists from around the country, and around the world. A word to the wise; Be careful what you wish for."</em></p><p>Archinectors, how would you describe the state of public art institutions in <em>your</em> city? Great shows and packed halls or much room for improvement?</p>
https://archinect.com/news/article/129812774/there-is-nothing-so-stable-as-change-nick-taylor-director-of-big-s-2wtc-video-and-mcshane-murnane-of-project-m-plus-on-archinect-sessions-34
There is nothing so stable as change: Nick Taylor, director of BIG's 2WTC video, and McShane Murnane of Project M Plus on Archinect Sessions #34
Amelia Taylor-Hochberg
2015-06-18T18:22:00-04:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/oa/oagumq7cb4h3dloe.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Easily the biggest news of last week, and probably of this year, was the unveiling of BIG's design for 2WTC. For a project of such status, on such a highly charged site, representation must be handled with expert care – so to dig a bit deeper into <a href="http://archinect.com/news/article/129172637/renderings-of-big-designed-two-world-trade-center-revealed" rel="nofollow" target="_blank">the splashy video introducing 2WTC</a>, we spoke with Nick Taylor, co-founder of <a href="http://www.squintopera.com/" rel="nofollow" target="_blank">Squint/Opera</a> and director of the BIG video. We cover Squint/Opera's historied relationship with architects and how creative vision is managed across many powerful stakeholders.</p><p>Paul and Amelia also sat down with McShane Murnane, architecture director and co-founder of <a href="http://archinect.com/firms/cover/31033119/project-m-plus" rel="nofollow" target="_blank">Project M Plus</a>, a husband-wife creative studio out of Los Angeles' Silver Lake. Often viewed as a case-study for gentrification in LA, Silver Lake has established a highly specific aesthetic within the Californian sensibility, that has its pros and cons – we speak with Murnane about how he's dealt with issues of developmental displacement head-on.</p><p>And in the news, we discuss how <a href="http://archinect.com/news/article/129654403/tadao-ando-amid-serious-health-concerns-just-being-alive-isn-t-sufficient" rel="nofollow" target="_blank">Tadao Ando</a> is faring am...</p>
https://archinect.com/news/article/127593879/aia-launches-second-video-in-look-up-campaign-featuring-a-blind-architect
AIA launches second video in "Look Up" campaign featuring a blind architect
Amelia Taylor-Hochberg
2015-05-19T20:33:00-04:00
>2019-01-05T12:31:03-05:00
<img src="https://archinect.gumlet.io/uploads/4u/4u4pk9c0v66b4g42.png?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Entitled "An Architect's Story", the video features <a href="http://archinect.com/firms/cover/98959074/chris-downey-architecture-for-the-blind" rel="nofollow" target="_blank">Chris Downey</a>, a blind architect and founder of "Architecture for the Blind" in San Francisco. The piece, which debuted at the <a href="https://twitter.com/archinect/status/599215511583510529" rel="nofollow" target="_blank">AIA National Convention</a> last week, focuses on Downey's approach to architecture before and after unexpectedly becoming blind in 2008, and features talking-head interviews with Downey, one of his clients, and a student of his at UC Berkeley.</p><p></p><p>The documentary piece is starkly different in approach and style to the <a href="http://archinect.com/news/article/120116665/aia-announces-upcoming-national-television-advertising-campaign" rel="nofollow" target="_blank">first installment of the "Look Up" campaign</a>. Yes, both have the kind of generically-inspiring music one would have equal luck finding in either a <a href="https://www.youtube.com/watch?v=aQM0MDxEw4c" rel="nofollow" target="_blank">Koch Industries' ad</a> or <a href="https://www.youtube.com/watch?v=9ItBvH5J6ss" rel="nofollow" target="_blank">the trailer for a young-adult romantic drama</a>. But while the first spot, tasked with framing the "Look Up" identity, tended towards cinematic, fast-cut clips of dramatic or cerebral moments to churn up excitement about the profession, "An Architect's Story" is more focused on personal perspective. It strives to take Downey's insights fro...</p>
https://archinect.com/news/article/120116665/aia-announces-upcoming-national-television-advertising-campaign
AIA announces upcoming national television advertising campaign
Paul Petrunia
2015-02-06T12:23:00-05:00
>2022-03-16T09:16:08-04:00
<img src="https://archinect.gumlet.io/uploads/at/at4pwbwbw41nnaq3.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Robert Ivy, CEO of the American Institute of Architects, has just announced that the organization will begin placing 30-second ads on national cable networks and news channels. The ads will begin airing on February 8th and will feature their recent "Look Up" campaign. </p><p>The campaign is a 3 year plan to "share the value that architects bring to communities". </p>
https://archinect.com/news/article/118513334/branding-an-architecture-lecture-series-how-does-the-poster-get-developed
Branding an Architecture Lecture Series: How does the poster get developed?
Justine Testado
2015-01-19T10:30:00-05:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/rn/rnuxldc88l6o5nzq.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Archinect’s <a href="http://archinect.com/news/tag/336082/get-lectured" rel="nofollow" target="_blank"><em>Get Lectured</em></a> series has shone the spotlight on numerous lecture posters from architecture schools and departments throughout the U.S., and a few outside the States, since late 2013. During this past fall semester, I reached out to some of our previously featured <em>Get Lectured</em> schools to give a brief rundown of how their most recent posters came to be.</p><p>Although a school’s lecture program can depend on factors like size, location, and budget, a lecture poster is still considered a relevant communication device as it embodies what a great deal of everyday communication has become: succinct and visual. Do schools use their lecture poster solely to communicate timely information to the public? Or can the poster go beyond to represent particular ideals?</p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/v2/v2plukb7d0xahvz0.jpg"><img title="" alt="" src="http://cdn.archinect.net/images/514x/uj/uj7gfomu3tqj5wff.jpg"></p><p>↑ <em>Harvard GSD, Fall '14; Fall '13</em></p><p>A straightforward and eye-catching poster design may just be that for schools that prioritize getting the word out right away. This can easily work for well-known schools that continuously attract ...</p>
https://archinect.com/news/article/113973577/red-bull-s-inaba-designed-office-is-the-antithesis-of-trendy-workspaces
Red Bull's INABA-designed office is the "antithesis" of trendy workspaces
Justine Testado
2014-11-18T19:05:00-05:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/14/14z3frrna9e26req.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>When it comes to a high-energy drink giant like Red Bull, most would probably expect their corporate offices to reflect the sporty, frat bro-friendly culture that the brand overwhelmingly attracts. Not a single hint of that can be seen in the company's newly designed office in New York by Brooklyn-based architects <a href="http://archinect.com/firms/cover/106366/inaba-inc" rel="nofollow" target="_blank">INABA</a>.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/pa/paddue86ipd16k51.jpg"></p><p>In fact, Red Bull's New York office looks generic and insignia-free -- which is not common for large companies. INABA states that the design doesn't integrate the latest theories of workplace productivity nor is it driven by narrative or graphic imagery. It ignores workspace interior trends like grand-scale gestures, playful recreational lounges, or urban-chic office decor. On the other hand, the <a href="http://archinect.com/news/article/112805150/muji-s-prefab-vertical-house-now-available-for-japanese-residences" rel="nofollow" target="_blank">no-brand minimal aesthetic</a> is a growing trend itself as well.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/jz/jzn4krxmqkbt9gc7.jpg"><img title="" alt="" src="http://cdn.archinect.net/images/514x/yi/yinastae02xmvmc4.jpg"><img title="" alt="" src="http://cdn.archinect.net/images/514x/up/up63mzq57r15f8zf.jpg"></p><p>The office's "timeless" and brandless design questions the standard that corporate offices must be a spatial representation of the company and the brand qualities of which it established itself. "Red Bull’s New Yor...</p>
https://archinect.com/news/article/108098517/dronevertising-makes-real-life-pop-up-ads
‘Dronevertising’ Makes Real Life Pop-Up Ads
Alexander Walter
2014-09-03T13:49:00-04:00
>2014-09-03T13:51:32-04:00
<img src="https://archinect.gumlet.io/uploads/5f/5fd15393b6848396857a69d7d6c93001?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city.
Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys’ campaign has brought a new dimension to both advertising and drone use.</p></em><br /><br /><p>Related: <a href="http://archinect.com/news/article/105808748/martha-stewart-in-the-age-of-drone-photography" rel="nofollow" target="_blank">Martha Stewart in the age of drone photography</a></p>
https://archinect.com/news/article/107478345/at-long-last-you-can-spend-the-night-in-ikea-s-fake-homes
At Long Last, You Can Spend the Night in Ikea's Fake Homes
Amelia Taylor-Hochberg
2014-08-26T12:58:00-04:00
>2014-08-26T12:58:17-04:00
<img src="https://archinect.gumlet.io/uploads/2e/2e912f45d5be4f82a78375633b9b7037?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>In collaboration with vacation rental site Airbnb—no strangers to zany marketing campaigns—an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...]
The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
<html><head><meta></head></html>
https://archinect.com/news/article/92531259/build-with-chrome-brings-the-lego-building-pastime-to-the-digital-realm
"Build with Chrome" brings the LEGO-building pastime to the digital realm
Justine Testado
2014-01-31T13:12:00-05:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/sg/sg59g4mu4xb9d29o.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><a href="http://www.lego.com" rel="nofollow" target="_blank">LEGO</a> and Google Chrome linked up to create "Build with Chrome", a social online building website that lets users build anything anywhere with an infinite number of Lego blocks -- virtual Lego blocks.<br><br>First developed as an experiment by a LEGO-loving team in Australia, Build with Chrome was based on the idea of bringing the classic plastic toy bricks to the digital realm. The website uses 3D graphic technology called WebGL that lets the virtual Lego bricks work like the real ones. <br><br><img title="" alt="" src="http://cdn.archinect.net/images/514x/lm/lmbficcwd32xy8kh.jpg"><br><br>Once you're on the website, you can pick your plot anywhere or <a href="http://www.buildwithchrome.com/explore#" rel="nofollow" target="_blank">explore the "world of Build"</a>, which has a Google Maps interface. You can also start building your own project right away and publish or share it with friends.<br><br>If you already have a Google+ account, the Build Academy lets you master your LEGO building skills online through tutorials guided by characters from the upcoming LEGO film and completing tasks. The tasks grow more elaborate as you learn more tricks.<br><br><img title="" alt="" src="http://cdn.archinect.net/images/514x/na/na8lpayp6lvv5as1.jpg"><br><br>Even if it's not the same experience, virt...</p>
https://archinect.com/news/article/89302472/birdbnb-exhibits-elaborate-birdhouse-replicas-of-over-50-airbnb-listings
"Birdbnb" exhibits elaborate birdhouse replicas of over 50 Airbnb listings
Justine Testado
2013-12-20T17:28:00-05:00
>2013-12-23T21:42:27-05:00
<img src="https://archinect.gumlet.io/uploads/cu/cu89cmhc0jhs988h.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>
Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in <a href="http://www.airbnb.com" rel="nofollow" target="_blank">Airbnb</a>'s "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.</p>
<p>
<img alt="" src="http://cdn.archinect.net/images/514x/u8/u84cvwnuzamrsn6v.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1o/1otyidibix0t5bu8.jpg" title=""><br><br>
Airbnb paired up with ad agency <a href="http://www.pereiraodell.com/" rel="nofollow" target="_blank">Pereira & O'Dell</a> for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.<br><br><img alt="" src="http://cdn.archinect.net/images/514x/e9/e9qc2l179kqbmkhv.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/tx/tx9bi07itm8bwffd.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1v/1vzfd99dbzzn8ohj.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/6k/6kwbj4i32r8ygqii.jpg" title=""><br><br>
Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.</p>
<p>
<img alt="" src="http://cdn.archinect.net/images/514x/lo/lo5mln4qesxnui7m.jpg" title=""></p>
<p>
<img alt="" src="http://cdn.archinect.net/images/514x/iq/iqv7iyspnf6fw091.jpg" title=""></p>
<p>
The short film (<strong>linked below</strong>) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his o...</p>
https://archinect.com/news/article/83595259/putting-digital-images-to-work-for-foster-partners
Putting digital images to work for Foster + Partners
Sponsor
2013-10-08T18:38:00-04:00
>2013-11-12T21:00:28-05:00
<img src="https://archinect.gumlet.io/uploads/1k/1kwh4mmw0nbinlw4.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>
<em>This sponsored post is brought to you by <a href="http://www.axomic.com/" rel="nofollow" target="_blank">OpenAsset</a>:</em></p>
<p>
OpenAsset has enabled <a href="http://www.fosterandpartners.com/" rel="nofollow" target="_blank">Foster + Partners</a> to create a world class, easy to use architectural image library. Image resources used in projects and for reference are now available to all staff at the click of a mouse, no matter where in world they travel. This case study presents how <a href="http://axomic.com" rel="nofollow" target="_blank">Axomic</a> worked with Foster + Partners to create this key business tool, and how the practice is saving time and putting its digital images to work.</p>
<p>
<strong>How OpenAsset helps Foster + Partners make the most of their digital images</strong><br>
Foster + Partners had been seriously grappling with digital asset management (DAM) for almost a decade before being introduced to OpenAsset. The practice had previously invested in a solution when only a handful of (largely media-industry focused) image libraries were available. While this system was not rolled out to a wide user base, it enabled the practice to structure its data and organize its thoughts around DAM systems, helpi...</p>
https://archinect.com/news/article/27484691/architecture-firm-hijacks-tribeca-streetside-gumball-machine
Architecture Firm Hijacks Tribeca Streetside Gumball Machine
Alexander Walter
2011-11-14T21:09:21-05:00
>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/e6/e6e369becb5628299826671a28f387c9?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>Tribeca Citizen noticed a curious high/low architecture marketing campaign this weekend while on a stroll around the neighborhood: a gumball machine from local firm KUSHNERstudios that dispenses a piece of candy and an architecture comic strip.
We checked in with KUSHNERstudios about the guerilla marketing campaign, and apparently the machine has been up since January (whoops?) and at first dispensed flash drives with the firm's portfolio.</p></em><br /><br /><p>
We're happy to see that KUSHNERstudios gets the word out <em>not only</em> through gumball machines but also by having a nice <a href="http://archinect.com/firms/cover/6447747/kushner-studios" rel="nofollow" target="_blank">Firm Profile</a> on Archinect.</p>