Archinect - News 2017-09-24T12:01:06-04:00 "The new real-estate concept of ethnic cleansing" gets investigated Julia Ingalls 2017-04-04T17:58:00-04:00 >2017-04-04T17:58:26-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><em><p>It is true that the developers of Europe&rsquo;s largest regeneration project don&rsquo;t appear to do ordinary. But they don&rsquo;t seem to do many black people either...Speak to any property-marketing agency and they will tell you their east-Asian clients are buying a piece of England, which &ndash; for them &ndash; means blond-haired, blue-eyed Burberry models.</p></em><br /><br /><p>In a particularly taut and enjoyable piece for the Guardian, Oliver Wainwright investigates the questionable marketing tactics behind a starchitect-studded project in England that is catering mainly to East Asian buyers, among several other structures being sold primarily to off-shore clients. Are the ethics of the profession being comprised to make some cold hard cash? As Wainright notes:</p><p><em>In the computer-generated visions emblazoned across the site hoardings, the bustling cafe-lined streets are inhabited by an almost entirely monocultural society of white thirtysomethings. Women with long blond hair and shopping bags, occasionally accessorised with prams, fill the foreground of a scene drenched with that scorching Miami sunshine so familiar to this part of Britain&rsquo;s capital. &ldquo;New exciting concept coming soon,&rdquo; coos another billboard over a vacant shopfront where this tableau is intended to unfold. The new real-estate concept of ethnic cleansing.</em></p> Iran purposefully building "sexy" structures to attract media attention Julia Ingalls 2016-12-13T13:55:00-05:00 >2017-01-01T16:41:25-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>In this eye-candy survey of Iran's newest architectural projects and prevailing trends,&nbsp;<a href="" rel="nofollow" target="_blank">Architectural Digest</a> takes a closer look at how the country's architects and architecture is shifting to not only attract more media attention, but to create a new visual identity:</p><p><em>"Right now, the massive trend in Iran is to design and build structures with the goal of being recognized by the media,&rdquo; says Hooman Koliji, associate professor of architecture, planning, and preservation at the University of Maryland. &ldquo;Therefore, there is an implicit effort and competition to create forms that look different and, dare I say, sexy.&rdquo; This approach to modern architecture has garnered great results for Iranian talents such as Leila Araghian, whose design of Tehran&rsquo;s Tabiat Pedestrian Bridge took home the prestigious 2016 Aga Khan Award for Architecture,&nbsp;bestowed every three years. Certain elements of Araghian&rsquo;s bold, modern design incorporate motifs of Iranian architecture dating back centuries. With its c...</em></p> Architecture for Humanity begins crowdsourced rebranding campaign Justine Testado 2015-09-04T15:33:00-04:00 >2015-09-08T10:37:40-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>Nine months after abruptly shutting down and filing for bankruptcy, <a href="" rel="nofollow" target="_blank">Architecture for Humanity</a>&nbsp;has begun a campaign in efforts to&nbsp;rebrand itself as a "collectively defined, collaboratively run, and inclusive" non-profit. Launched Tuesday, the&nbsp;<a href="" rel="nofollow" target="_blank">AFH Chapter Network</a>&nbsp;is gathering opinions and ideas worldwide in the form of video responses in <a href="" rel="nofollow" target="_blank">a short survey</a> until September 8. Participants will answer questions on&nbsp;how the new AFH should restructure its mission, value, and goals.</p><p>Once the responses are collected, the AFH Network will search for key findings alongside brand strategists at Skyrocket Digital and then work towards finding a new name for the organization.</p><p>The AFH Network posted their reasons for rebranding in a generalized&nbsp;list <a href="" rel="nofollow" target="_blank">on WordPress</a>:</p><ul><li><strong>A few reasons why we&rsquo;re looking for a new name: We are a new organization:</strong> While the mission remains similar, we are focused on consensus building, professional development, and support for local groups to develop innovative business models whil...</li></ul> 300-mile wall "proposed" for the Bay Area to exile Burning Man festivalgoers, forever Justine Testado 2015-08-07T18:26:00-04:00 >2015-08-11T12:47:38-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>Comedy troupe <a href="" rel="nofollow" target="_blank">Cultivated Wit</a> takes a humorous jab at megaprojects, outlandish crowdsourcing, and how much San Franciscans loathe Burning Man in a <a href="" rel="nofollow" target="_blank">cheeky mock campaign</a> that would support the construction of a 300-mile wall around the Bay Area to keep Burners out, forever. And all at a reasonable cost of $7 billion. Set up like a Kickstarter page, Cultivated Wit's MegaGoGo &mdash; "the funding platform for large-scale infrastructure"&mdash; is complete with those much-needed backer rewards and a satirical campaign video.</p><p>The host of the campaign video details the world-changing benefits of a Burner-wall: "We can make a whole new way of life, as long as we just adhere to a couple principles, like inclusion. If this project is anything, it's about bringing people together &mdash; together to lock people out...We've got to be mindful of the environment. That's why we can't leave a single trace, aside from the giant wall."</p><p>You can check out the entire video below.</p><p></p><p>h/t <a href="" rel="nofollow" target="_blank"></a></p> Berlin's world-class museums struggle to build up excitement Alexander Walter 2015-07-22T18:30:00-04:00 >2015-07-25T16:38:49-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><em><p>As far as major cities go, few other places are in possession of so many treasures that are so poorly exhibited as Berlin. It's as though cultural institutions here go out of their way to keep people from visiting. [...] The city is undeniably home to diverse, valuable and unique museum collections, but they aren't helping the city as much as they should be.</p></em><br /><br /><p>In the SPIEGEL article's comment section,&nbsp;reader&nbsp;nsmith compares the museum situation in Berlin&nbsp;with New York and raises a word of caution: <em>"I read this article and I am envious. In New York City, it's almost impossible to get into any of the major Museums on any given day, unless you have nerves of steel, lots of patience and very DEEP pockets. Most New Yorkers can't even fit in because they're so full of tourists from around the country, and around the world. A word to the wise; Be careful what you wish for."</em></p><p>Archinectors, how would you describe the state of public art institutions in <em>your</em> city? Great shows and packed halls or much room for improvement?</p> There is nothing so stable as change: Nick Taylor, director of BIG's 2WTC video, and McShane Murnane of Project M Plus on Archinect Sessions #34 Amelia Taylor-Hochberg 2015-06-18T18:22:00-04:00 >2015-07-08T10:13:28-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>Easily the biggest news of last week, and probably of this year, was the unveiling of BIG's design for 2WTC. For a project of such status, on such a highly charged site, representation must be handled with expert care &ndash; so to dig a bit deeper into <a href="" rel="nofollow" target="_blank">the splashy video introducing&nbsp;2WTC</a>, we spoke with Nick Taylor, co-founder of <a href="" rel="nofollow" target="_blank">Squint/Opera</a> and director of the BIG video. We cover Squint/Opera's historied relationship with architects and how creative vision is managed across many powerful stakeholders.</p><p>Paul and Amelia also sat down with McShane Murnane, architecture director and co-founder of <a href="" rel="nofollow" target="_blank">Project M Plus</a>, a husband-wife creative studio out of Los Angeles' Silver Lake. Often viewed as a case-study for gentrification in LA, Silver Lake has established a highly specific aesthetic within the Californian sensibility, that has its pros and cons &ndash; we speak with Murnane about how he's dealt with issues of developmental displacement head-on.</p><p>And in the news, we discuss how&nbsp;<a href="" rel="nofollow" target="_blank">Tadao Ando</a>&nbsp;is faring am...</p> AIA launches second video in "Look Up" campaign featuring a blind architect Amelia Taylor-Hochberg 2015-05-19T20:33:00-04:00 >2015-05-26T20:46:25-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>Entitled "An Architect's Story", the video features&nbsp;<a href="" rel="nofollow" target="_blank">Chris Downey</a>, a blind architect and founder of "Architecture for the Blind" in San Francisco. The piece, which debuted at the <a href="" rel="nofollow" target="_blank">AIA National Convention</a> last week, focuses on Downey's approach to architecture before and after unexpectedly becoming blind in 2008, and features talking-head interviews with Downey, one of his clients, and a student of his at UC Berkeley.</p><p></p><p>The documentary piece is starkly different in approach and style to the&nbsp;<a href="" rel="nofollow" target="_blank">first installment of the "Look Up" campaign</a>. Yes, both have the kind of generically-inspiring music one would have equal luck finding in either a&nbsp;<a href="" rel="nofollow" target="_blank">Koch Industries' ad</a>&nbsp;or <a href="" rel="nofollow" target="_blank">the trailer for a young-adult romantic drama</a>. But while the first spot, tasked with framing the "Look Up" identity, tended towards cinematic, fast-cut clips of dramatic or cerebral moments to churn up excitement about the profession, "An Architect's Story" is more focused on personal perspective. It strives to take Downey's insights fro...</p> AIA announces upcoming national television advertising campaign Paul Petrunia 2015-02-06T12:23:00-05:00 >2015-02-16T17:49:13-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>Robert Ivy, CEO of the American Institute of Architects, has just announced that the organization will begin placing 30-second ads on national cable networks and news channels. The ads will begin airing on February 8th and will feature their recent "Look Up" campaign.&nbsp;</p><p>The campaign is a 3 year plan to "share the value that architects bring to communities".&nbsp;</p> Branding an Architecture Lecture Series: How does the poster get developed? Justine Testado 2015-01-19T10:30:00-05:00 >2015-01-26T16:40:50-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>Archinect&rsquo;s <a href="" rel="nofollow" target="_blank"><em>Get Lectured</em></a> series has shone the spotlight on numerous lecture posters from architecture schools and departments throughout the U.S., and a few outside the States, since late 2013. During this past fall semester, I reached out to some of our previously featured <em>Get Lectured</em> schools to give a brief rundown of how their most recent posters came to be.</p><p>Although a school&rsquo;s lecture program can depend on factors like size, location, and budget, a lecture poster is still considered a relevant communication device as it embodies what a great deal of everyday communication has become: succinct and visual. Do schools use their lecture poster solely to communicate timely information to the public? Or can the poster go beyond to represent particular ideals?</p><p><img title="" alt="" src=""><img title="" alt="" src=""></p><p>&uarr; <em>Harvard GSD, Fall '14; Fall '13</em></p><p>A straightforward and eye-catching poster design may just be that for schools that prioritize getting the word out right away. This can easily work for well-known schools that continuously attract ...</p> Red Bull's INABA-designed office is the "antithesis" of trendy workspaces Justine Testado 2014-11-18T19:05:00-05:00 >2014-11-21T13:42:33-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p>When it comes to a high-energy drink giant like Red Bull, most would probably expect their corporate offices to reflect the sporty, frat bro-friendly culture that the brand overwhelmingly attracts. Not a single hint of that can be seen in the company's newly designed office in New York by Brooklyn-based architects <a href="" rel="nofollow" target="_blank">INABA</a>.</p><p><img title="" alt="" src=""></p><p>In fact, Red Bull's New York office looks generic and insignia-free -- which is not common for large companies. INABA states that the design doesn't integrate the latest theories of workplace productivity nor is it driven by narrative or graphic imagery. It ignores workspace interior trends like grand-scale gestures, playful recreational lounges, or urban-chic office decor. On the other hand, the <a href="" rel="nofollow" target="_blank">no-brand minimal aesthetic</a> is a growing trend itself as well.</p><p><img title="" alt="" src=""><img title="" alt="" src=""><img title="" alt="" src=""></p><p>The office's "timeless" and brandless design questions the standard that corporate offices must be a spatial representation of the company and the brand qualities of which it established itself. "Red Bull&rsquo;s New Yor...</p> ‘Dronevertising’ Makes Real Life Pop-Up Ads Alexander Walter 2014-09-03T13:49:00-04:00 >2014-09-03T13:51:32-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><em><p>It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city. Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys&rsquo; campaign has brought a new dimension to both advertising and drone use.</p></em><br /><br /><p>Related: <a href="" rel="nofollow" target="_blank">Martha Stewart in the age of drone photography</a></p> At Long Last, You Can Spend the Night in Ikea's Fake Homes Amelia Taylor-Hochberg 2014-08-26T12:58:00-04:00 >2014-08-26T12:58:17-04:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><em><p>In collaboration with vacation rental site Airbnb&mdash;no strangers to zany marketing campaigns&mdash;an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...] The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html> "Build with Chrome" brings the LEGO-building pastime to the digital realm Justine Testado 2014-01-31T13:12:00-05:00 >2014-02-03T14:11:47-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p><a href="" rel="nofollow" target="_blank">LEGO</a> and Google Chrome linked up to create "Build with Chrome", a social online building website that lets users build anything anywhere with an infinite number of Lego blocks -- virtual Lego blocks.<br><br>First developed as an experiment by a LEGO-loving team in Australia, Build with Chrome was based on the idea of bringing the classic plastic toy bricks to the digital realm. The website uses 3D graphic technology called WebGL that lets the virtual Lego bricks work like the real ones.&nbsp;<br><br><img title="" alt="" src=""><br><br>Once you're on the website, you can pick your plot anywhere or <a href="" rel="nofollow" target="_blank">explore the "world of Build"</a>, which has a Google Maps interface. You can also start building your own project right away and publish or share it with friends.<br><br>If you already have a Google+ account, the Build Academy lets you master your LEGO building skills online through tutorials guided by characters from the upcoming LEGO film and completing tasks. The tasks grow more elaborate as you learn more tricks.<br><br><img title="" alt="" src=""><br><br>Even if it's not the same experience, virt...</p> "Birdbnb" exhibits elaborate birdhouse replicas of over 50 Airbnb listings Justine Testado 2013-12-20T17:28:00-05:00 >2013-12-23T21:42:27-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p> Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in <a href="" rel="nofollow" target="_blank">Airbnb</a>'s "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.</p> <p> <img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br> Airbnb paired up with ad agency <a href="" rel="nofollow" target="_blank">Pereira &amp; O'Dell</a> for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.<br><br><img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br> Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.</p> <p> <img alt="" src="" title=""></p> <p> <img alt="" src="" title=""></p> <p> The short film (<strong>linked below</strong>) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his o...</p> Putting digital images to work for Foster + Partners Sponsor 2013-10-08T18:38:00-04:00 >2013-11-12T21:00:28-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><p> <em>This sponsored post is brought to you by <a href="" rel="nofollow" target="_blank">OpenAsset</a>:</em></p> <p> OpenAsset has enabled <a href="" rel="nofollow" target="_blank">Foster + Partners</a> to create a world class, easy to use architectural image library. Image resources used in projects and for reference are now available to all staff at the click of a mouse, no matter where in world they travel. This case study presents how <a href="" rel="nofollow" target="_blank">Axomic</a> worked with Foster + Partners to create this key business tool, and how the practice is saving time and putting its digital images to work.</p> <p> <strong>How OpenAsset helps Foster + Partners make the most of their digital images</strong><br> Foster + Partners had been seriously grappling with digital asset management (DAM) for almost a decade before being introduced to OpenAsset. The practice had previously invested in a solution when only a handful of (largely media-industry focused) image libraries were available. While this system was not rolled out to a wide user base, it enabled the practice to structure its data and organize its thoughts around DAM systems, helpi...</p> Architecture Firm Hijacks Tribeca Streetside Gumball Machine Alexander Walter 2011-11-14T21:09:21-05:00 >2011-11-24T09:05:52-05:00 <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><em><p>Tribeca Citizen noticed a curious high/low architecture marketing campaign this weekend while on a stroll around the neighborhood: a gumball machine from local firm KUSHNERstudios that dispenses a piece of candy and an architecture comic strip. We checked in with KUSHNERstudios about the guerilla marketing campaign, and apparently the machine has been up since January (whoops?) and at first dispensed flash drives with the firm's portfolio.</p></em><br /><br /><p> We're happy to see that KUSHNERstudios gets the word out <em>not only</em> through gumball machines but also by having a nice <a href="" rel="nofollow" target="_blank">Firm Profile</a> on Archinect.</p>