Archinect - News2024-11-21T19:13:22-05:00https://archinect.com/news/article/109567194/watch-the-trailer-for-briefly-a-short-film-on-the-creative-brief
Watch the trailer for "Briefly", a short film on the creative brief Amelia Taylor-Hochberg2014-09-22T15:18:00-04:00>2014-09-22T15:24:07-04:00
<img src="https://archinect.gumlet.io/uploads/55/55s95einjfy4q5fd.png?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><em>Briefly</em>, a new documentary short film by Tom Bassett (<a href="http://bassett.tv/about/" rel="nofollow" target="_blank">Bassett & Partners</a>), explores the relationship between creative professionals and the brief. Featuring interviews with <a href="http://archinect.com/gehry" rel="nofollow" target="_blank">Frank Gehry</a>, Yves Behar (Fuseproject), David Rockwell (<a href="http://archinect.com/firms/cover/8706/rockwell-group" rel="nofollow" target="_blank">Rockwell Group</a>), Maira Kalman, John C Jay (Weiden + Kennedy) and John Boiler (72 & Sunny), <em>Briefly</em> tries to understand the secrets behind a compelling brief, and its potential to innovate.</p><p>The full film <a href="http://bassett.tv/briefly" rel="nofollow" target="_blank">will be available online</a> on September 30.</p>