Archinect - News 2024-11-23T10:44:33-05:00 https://archinect.com/news/article/108251985/town-becomes-a-beer-ad-but-residents-don-t-feel-like-a-party Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party Amelia Taylor-Hochberg 2014-09-05T13:50:00-04:00 >2018-01-30T06:16:04-05:00 <img src="https://archinect.gumlet.io/uploads/75/759fd1c0f95fa621a1d19eee072a41b5?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>&ldquo;This is a mistake,&rdquo; said David Rothman, 55, who moved to Crested Butte 20 years ago, of the decision to let Anheuser-Busch take over the town to film a beer commercial. &ldquo;Frankly, it&rsquo;s vulgar and it&rsquo;s cheap.&rdquo; On Friday, the company will fly in 1,000 young adults for a weekend of spring-break-style revelry, a stunt designed to publicize Bud Light. [...] &ldquo;This town is already built for this exact type of event,&rdquo; said Nick Kelly, a spokesman for Anheuser-Busch.</p></em><br /><br /><p>A couple remarkable gems from the story:</p><ul><li><em>Party participants were selected from a pool of more than 150,000 people who submitted videos to Anheuser-Busch demonstrating that they were &ldquo;up for whatever.&rdquo;</em></li><li><em>A bridge welcoming visitors to &ldquo;Whatever, U.S.A.&rdquo; went up over Elk Avenue, right next to the heritage museum. A big, blue cowboy boot was placed in front of the mayor&rsquo;s office.</em></li></ul>