Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party

2014-09-05T13:50:00-04:00

“This is a mistake,” said David Rothman, 55, who moved to Crested Butte 20 years ago, of the decision to let Anheuser-Busch take over the town to film a beer commercial. “Frankly, it’s vulgar and it’s cheap.” On Friday, the company will fly in 1,000 young adults for a weekend of spring-break-style revelry, a stunt designed to publicize Bud Light. [...] “This town is already built for this exact type of event,” said Nick Kelly, a spokesman for Anheuser-Busch.

A couple remarkable gems from the story:

Party participants were selected from a pool of more than 150,000 people who submitted videos to Anheuser-Busch demonstrating that they were “up for whatever.”
A bridge welcoming visitors to “Whatever, U.S.A.” went up over Elk Avenue, right next to the heritage museum. A big, blue cowboy boot was placed in front of the mayor’s office.

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Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party