Archinect - News

A giant MacBook tops out the Foster + Partners-designed Chicago Apple Store

2017-06-27T12:41:00-04:00

Although the original Foster + Partners renderings for the new Chicago Apple Store did not include a logo on its gray, rectilinear convex carbon-fiber roof, construction workers briefly unrolled the trademark white Apple across what now can only be viewed as a giant MacBook (no word yet on whether the store is meant to be in perpetual sleep mode). Here's a video of the unfurling:

Swimming with Skyscrapers: Watch video from a glass-bottomed sky pool

2017-04-11T13:29:00-04:00

What's more relaxing than a glass-bottomed sky pool 42 stories above Houston? Well, pretty much every other thing in the known universe, which makes the existence of this Jackson + Ryan Architects-designed pool not only an eye-catching publicity stunt for the residential tower's developer, but a viral, stomach-clenching video that is now titilating news anchors over at CNN. Here's the video, in full, as posted on the developer's Facebook page:

Town Becomes a Beer Ad, but Residents Don’t Feel Like a Party

2014-09-05T13:50:00-04:00

“This is a mistake,” said David Rothman, 55, who moved to Crested Butte 20 years ago, of the decision to let Anheuser-Busch take over the town to film a beer commercial. “Frankly, it’s vulgar and it’s cheap.” On Friday, the company will fly in 1,000 young adults for a weekend of spring-break-style revelry, a stunt designed to publicize Bud Light. [...] “This town is already built for this exact type of event,” said Nick Kelly, a spokesman for Anheuser-Busch.

A couple remarkable gems from the story:

Party participants were selected from a pool of more than 150,000 people who submitted videos to Anheuser-Busch demonstrating that they were “up for whatever.”
A bridge welcoming visitors to “Whatever, U.S.A.” went up over Elk Avenue, right next to the heritage museum. A big, blue cowboy boot was placed in front of the mayor’s office.

At Long Last, You Can Spend the Night in Ikea's Fake Homes

2014-08-26T12:58:00-04:00

In collaboration with vacation rental site Airbnb—no strangers to zany marketing campaigns—an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...] The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.