2024-11-21T15:28:06-05:00 https://archinect.com/news/article/105808748/martha-stewart-in-the-age-of-drone-photography Amelia Taylor-Hochberg 2014-08-05T13:18:00-04:00 >2018-01-30T06:16:04-05:00 <img src="https://archinect.gumlet.io/uploads/5p/5pp2gtxg24bhrkp1.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>In just a few minutes I was hooked. . . The photos and video were stunning. By assuming unusual vantage points, the drone allowed me to &ldquo;see&rdquo; so much more of my surroundings than usual. [The view] would have otherwise been impossible without the use of a private plane, helicopter, or balloon. With any of those vehicles, I would have needed a telephoto lens, and all of them would have made an unacceptable commotion on the beach. What&rsquo;s more, I would not have been in the photos!</p></em><br /><br /><p>Purveyor of all things "Good", Martha Stewart has added her two color-coded cents to the debate on drones in a nearly <a href="http://time.com/3053003/martha-stewart-drone/" rel="nofollow" target="_blank">gleeful op-ed for <em>TIME</em> magazine</a>. Titled "Why I Love My Drone", Stewart gushes about her new "useful tool" and marvels at how large-scale planning projects like Chateau de Versailles and the Great Wall of China were accomplished without such imaging technology. Seeing aerial views of her private farm, she's tickled by its resemblance to her Peter Rabbit-themed Easter cakes.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/c6/c651d1ng807e3x0t.jpg"></p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/zl/zlcap1midkpvkhg3.jpg"></p><p>Stewart's approach to drone photography is craftily optimistic, and while she recognizes the grave implications of militarized drone technology, she's not going to wrinkle her dinner napkin wringing her hands over it. But Stewart's adoption of the drone is a strong sign of the technology's mainstream commercial appeal. <a href="http://www.joaomorgado.com/eng/aerial-photography" rel="nofollow" target="_blank">Professional photographers</a>, filmmakers, <a href="http://www.zillow.com/blog/pro/drone-use-real-estate-marketing-112159/" rel="nofollow" target="_blank">real estate developers</a> and <a href="http://archinect.com/news/article/100171363/gensler-la-wants-to-use-drones-to-alleviate-the-scale-limits-of-3d-printing" rel="nofollow" target="_blank">architects</a> have embraced the drone's utility for affording new, choreographed views (<a href="http://realtormag.realtor.org/law-and-ethics/briefs/article/2014/03/drones-in-real-estate-not-so-fast" rel="nofollow" target="_blank">even if the law hasn't</a>). The dr...</p>