Archinect - News2024-04-27T18:57:09-04:00https://archinect.com/news/article/105324500/a-lost-cause-alfredo-jaar-s-a-logo-for-america-coming-to-times-square-again
A Lost Cause? Alfredo Jaar’s “A Logo for America” Coming to Times Square Again Alexander Walter2014-07-29T14:07:00-04:00>2014-08-04T21:56:58-04:00
<img src="https://archinect.gumlet.io/uploads/cd/cd5126c37fcaa7fe76d11f5412fef4f1?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>When Alfredo Jaar’s glittering “A Logo for America” video first played on a Times Square billboard in 1987, it riled up New Yorkers. [...] shows the words “This is not America” inside the outline of the United States. “A Logo for America” will receive a second life this week; beginning on August 1, the video will pop up on Times Square signs and screens between 11:57 pm and 12:00 am. But this 2.0 version loses some of the video’s original intent to reach a broad—and hopefully attentive—audience.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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