Archinect - News2024-11-21T19:27:21-05:00https://archinect.com/news/article/112872633/developer-wants-to-re-use-and-trademark-the-5pointz-name-for-their-new-residential-towers
Developer wants to re-use and trademark the 5Pointz name for their new residential towers Diane Pham2014-11-04T12:33:00-05:00>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/bv/bvc8kukz4jxl435g.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>The whitewashing and subsequent demolition of Long Island City graffiti mecca 5Pointz was painful enough for the arts community, but now G&M Realty, the developer responsible for the loss, wants to trademark the 5Pointz name and use it for their new residential towers at the site. And artists are not happy, saying the developer is trying to bank off their name.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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https://archinect.com/news/article/104326642/wait-you-can-trademark-the-layout-of-a-store
Wait. You can trademark the layout of a store? Archinect2014-07-16T14:39:00-04:00>2021-02-15T12:25:42-05:00
<img src="https://archinect.gumlet.io/uploads/05/05ced60f451da3ceee70083bc4ca0b8f?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>The trademark effort was reportedly spurred by copycat competitors seeking to emulate the Steve Jobs-inspired minimalism (and massive business success) of Apple’s retail store. Alleged store copycat Microsoft, by the way, has its own trademark on its not-at-all-inspired-by-Apple retail stores...</p></em><br /><br /><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/00/005c3a5e07ad382d4a0c137de80cf894.jpg"><br><em>Microsoft's trademark layout</em></p><p>Of course, it isn’t just dueling technology giants trademarking their retail layouts. The term of art for this kind of intellectual property protection is “trade dress,” and it has long been a staple of the retail world.</p>