Archinect - News

Selling a project through architectural visualization: How firms create compelling narratives for clients

2021-10-08T17:40:00-04:00

Is architectural visualization more than a pretty image? The response to this question can be polarizing. Some argue that this advancement in 3D rendering software combined with the lofty ambitions of firms striving to pitch success to their clients has its fair share of pros and cons. However, using hyper-realistic imagery has become an industry standard when "selling" a project.

While these architectural assets keep clients and the general public at the edge of their seats, visual renders also have shortcomings. Let's take MVRDV's Marble Arch, for example. Their proposed project hoped to create "a wonderful opportunity to give an impulse to a highly recognizable location in London." Instead, it created an opportunity for intense criticism.

Previously reported on Archinect: MVRDV’s Marble Arch Mound is a magnet for public criticism. Image on left courtesy of MVRDV. Image on right via Twitter user @danbarker

However, the art of architectural visualization as a job has allowed archit...

Are you a BIM or architectural visualization specialist? Check out these firms currently hiring on Archinect Jobs!

2020-03-19T11:06:00-04:00

While many may be concerned and overwhelmed with the current state and future of architectural employment, let Archinect help keep you informed, prepared, and inspired during the upcoming months. Digital collaboration is nothing new to the architecture world. However, in light of recent events, remote working and digital collaboration are at an all-time high.

BIM and architectural visualization have grown to become an integral part of architecture offices. We've selected 10 firms who are currently searching for the right candidate candidates that exhibit BIM, Revit, and digital design skills to join their team.

Image courtesy of JTM Construction

JTM Construction seeks a VDC Coordinator
The VDC (Virtual Design and Construction) Coordinator plays a critical role from pre-construction, construction and through the post-occupancy process. There are many stake holders who play an important role in the successful execution of construction projects and the VDC Coordinator is a conduit betw...

The Rendering of Modern Life

2019-03-29T13:18:00-04:00

“Paris changes! But nothing in my melancholy Has changed. New palaces, scaffolding, blocks of stone, Old neighbourhoods, all turn to allegory And memories weigh more than stone.” - from The Swan by Charles Baudelaire

A tragicomic cultural and architectural critique of consumer modernities by Will Bradley.

"Every architect in Europe (and beyond) is hustling for a piece of the future Oslo. Their visions are wildly, overtly, perhaps clinically at odds with reality."

A must read, h/t Ron Linden via Peter Plagens.

9 Fabrication, Rendering, and Graphic Design job opportunities

2018-11-29T11:50:00-05:00

It's important to have a diverse team when it comes to seeing a project come to life. Whether it be fabrication, 3D modeling, renderings, or even graphic design it's these details that help give projects an extra element of possibility. This week we've curated employment opportunities for those seeking to use their digital talents with great firms.

Knotel is seeking an Environmental Graphic Designer in San Francisco
Working within the Launch Department, the Environmental Graphic Designer will be charged with designing unique environmental experiences in our San Francisco spaces. S/he will develop creative and strategic solutions to enhance the brand experience of our physical spaces. The Designer must have a passion for developing exceptional graphic, industrial, and experiential design, both static and dynamic. They must have a strong understanding of how size, scale, color, proportion, materiality, and finish are appropriate for a variety of interior and exterior environmental so...

Architect David Romero brings Frank Lloyd Wright's unbuilt designs to life in these realistic renderings

2018-10-24T16:19:00-04:00

Out of the 1,171 architectural designs that Frank Lloyd Wright created in his lifetime, around 660 of them remained unbuilt. Using advanced visualization techniques, architect David Romero brings Wright's unbuilt designs one step closer to reality in a series of striking, computer-generated renderings. A longtime Wright enthusiast, Romero has been creating renderings of the legendary architect's designs since he launched the website Hooked on the Past in 2014.

Gordon Strong Automobile Objective rendering. Credit: David Romero.

Most recently, Romero worked with the Frank Lloyd Wright Foundation to create a series of renderings of Wright's unbuilt Gordon Strong Automobile Objective, which was a tourist attraction he envisioned in 1924 to be built at the top of Sugarloaf Mountain in Maryland. Romero has also recreated Wright's unbuilt designs for the Roy Wetmore Car Repair and Showroom, the Butterfly Wing Bridge, and the Valley National Bank, to name a few.

Rendering of the Butterfly Wi...

2018 CGArchitect 3D Awards Announced

2018-08-27T08:55:00-04:00

CG Architect has announced their winners for their yearly visualization awards. The CGarchitect 3Dawards have 4 separate categories: Image, Film/Animation, Interactive and Student. Within the Film/Animation and Image categories there are also two sub-categories for Commissioned and Non-Commissioned work. All the work submitted for an award must have been created in the past 2 calendar years. This year's winners include industry vanguards such as Kilograph and DBOX along with potent and creative newcomers from the student categories. Check out the full list of winners and their submissions below.

Interactive

Winner: Kilograph

Image (Commissioned)

Winner: Recent Spaces

Image by Recent Spaces.

Image (Non-Commissioned)

Winner: Bartosz Domiczek

Image by Bartosz Domiczek

Film (Commissioned)

Winner: DBOX

Film (Non-Commissioned)

Winner: Ryan Wai Lin Lam

Student (Image)

Winner: Mano Karlinger

Image by Manó Karlinger

Student (Film)

Winner: San We Kong Jian

Unreal Experience (Image)

Winner:...

Google Maps is integrating buildings and architectural details, far surpassing other map makers such as Apple & Bing

2017-12-21T16:51:00-05:00

Justin O'Beirne lays out years worth of research on mapping technologies in his essay Google Map's Moat. O'Beirne reveals,"Over the past year, we’ve been comparing Google Maps and Apple Maps [...] The biggest difference is the building footprints: Google seems to have them all, while Apple doesn’t have any. [...] The buildings are a new thing, and I’ve been watching Google gradually add them over the past year."

With plenty of map screenshot GIFs, O'Beirne illustrates how Google has integrated architecture (including sheds, trailers, garages, etc.) with fairly accurate architectural detail just in the past year. Compared alongside Apple and other mapping technologies, Google is far ahead of the game.

Architectural detail on churches from Google maps, even the front steps are included. Photo: Justin O'Beirne.

Google is also using this data to create AOI's, Areas of Interest, on it's mapping service. Using it's building footprint data collected from satellites and the function of tho...

Virtual reality transforms actual construction (and its ability to execute complexity)

2016-11-08T13:09:00-05:00

Speed, accuracy, and complexity don't have to be mutually exclusive in construction. At least, that's the theory behind augmented reality technologies that offer 3D glimpses of real-time construction sites, animated plans and even wall finishes (imagine holding up your phone In your abode and viewing a realistic display of what a new paint job could look like). As this article from The Guardian explains, developments in technology promise a great deal, but the actual execution is still coming along:

"There are signs that, beyond bringing flat blueprints and designs to life in front of clients, reducing on-site problems and easing investor worries, AR could provide an end-to-end service. Software is being developed that enables companies to show clients what the inside of a build will look like when furnished a certain way or the finishing touches have been applied to the outside. Of course, virtual reality allows this to be done before a project has been completed and sometimes in mo...

How video game engines may influence the future of architecture (and everything else)

2015-03-05T13:47:00-05:00

Epic Games, the company best known for Gears of War, has a very different plan for this generation of video games — one that expands far beyond what games are typically assumed to be. [...] In this future, or present if you ask Sweeney, lessons learned from one field, say an architect designing a virtual building, can be applied to games or film, and likewise. Sweeney believes the potential application of the engine across all fields increases exponentially as information is shared.

Editor's Picks #372

2014-06-18T18:54:00-04:00

Amelia Taylor-Hochberg Editorial Manager for Archinect, talked with director Kelly Anderson about her documentary "My Brooklyn" and the “incredible, derogatory, racialized way people talk about the space". The film will air multiple times as part of PBS World's America ReFramed series, starting Tuesday, June 19, at 8pm (EST).

Plus, the eighteenth edition Screen/Print featured an excerpt from Judith K. De Jong ’s new book, New SubUrbanisms, which touched on Flattening: Formal and Spatial Practices.

citizen complained "The author seems to proclaim as breaking news the complex connectivity of central & peripheral parts of metropolitan regions...This isn't new...others have been working for decades now with the premise of a metropolitan system in which the urban/suburban binary is less and less meaningful".

News
Archinect discussed François Roche claim that Rem's Venice Biennale (is) "Obscene". boy in a well responded "Is the Biennale a good place for a soap box because the event is organi...