2024-05-04T03:44:03-04:00 https://archinect.com/news/article/89302472/birdbnb-exhibits-elaborate-birdhouse-replicas-of-over-50-airbnb-listings Justine Testado 2013-12-20T17:28:00-05:00 >2013-12-23T21:42:27-05:00 <img src="https://archinect.gumlet.io/uploads/cu/cu89cmhc0jhs988h.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p> Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in <a href="http://www.airbnb.com" rel="nofollow" target="_blank">Airbnb</a>'s "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.</p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/u8/u84cvwnuzamrsn6v.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1o/1otyidibix0t5bu8.jpg" title=""><br><br> Airbnb paired up with ad agency <a href="http://www.pereiraodell.com/" rel="nofollow" target="_blank">Pereira &amp; O'Dell</a> for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.<br><br><img alt="" src="http://cdn.archinect.net/images/514x/e9/e9qc2l179kqbmkhv.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/tx/tx9bi07itm8bwffd.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1v/1vzfd99dbzzn8ohj.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/6k/6kwbj4i32r8ygqii.jpg" title=""><br><br> Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.</p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/lo/lo5mln4qesxnui7m.jpg" title=""></p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/iq/iqv7iyspnf6fw091.jpg" title=""></p> <p> The short film (<strong>linked below</strong>) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his o...</p>