Archinect - News2024-11-22T01:32:32-05:00https://archinect.com/news/article/89302472/birdbnb-exhibits-elaborate-birdhouse-replicas-of-over-50-airbnb-listings
"Birdbnb" exhibits elaborate birdhouse replicas of over 50 Airbnb listings Justine Testado2013-12-20T17:28:00-05:00>2013-12-23T21:42:27-05:00
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Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in <a href="http://www.airbnb.com" rel="nofollow" target="_blank">Airbnb</a>'s "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.</p>
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Airbnb paired up with ad agency <a href="http://www.pereiraodell.com/" rel="nofollow" target="_blank">Pereira & O'Dell</a> for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.<br><br><img alt="" src="http://cdn.archinect.net/images/514x/e9/e9qc2l179kqbmkhv.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/tx/tx9bi07itm8bwffd.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1v/1vzfd99dbzzn8ohj.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/6k/6kwbj4i32r8ygqii.jpg" title=""><br><br>
Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.</p>
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The short film (<strong>linked below</strong>) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his o...</p>