AMO designs a "Timeless Ruin" for Miu Miu's 2016 S/S show

2015-10-09T15:19:00-04:00

AMO – the think tank counterpart to OMA – extensively works with fashion labels. They've designed stores and runways for brands like Prada and Miu Miu for years, crafting (often) conceptually-charged, and (always) visually-punchy environments to consume the latest and greatest sartorial inventions.

For the 2016 Spring/Summer Miu Miu show in Paris, AMO designed a large geometric volume clad in reflective industrial materials that served both as backdrop and pathway for the models, who walked around it on Wednesday.

Jammed into the hypostyle of August Perret's monumental Palais d'Iena, the structure – or folly – is intended to play off the architecture, both obscuring and offering glimpses of the building's famous tapered columns.

"Timeless Ruin" – as its called in the press announcement – is intended to introduce "a dramatic counterpart to the rigorous linearity of the Palais." It's a pleasant-enough name and probably intended to reflect AMO's thinking about Perret's architecture, but ...

Prada Celebrates Architecture Exhibit in Paris

2013-11-27T13:22:00-05:00

Curated by architect and historian Joseph Abram, in collaboration with Rem Koolhaas’ OMA/AMO, the exhibition celebrates the work of Perret, in particular his extended use of reinforced concrete. The exhibition analyzes, through more than 400 original documents such as sketches, pictures, scale models and personal letters, eight buildings conceived by Perret. These include the Théâtre des Champs-Elysées in Paris, along with the Hôtel de Ville and the Eglise Saint Joseph in Le Havre.

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AMO designs a "Timeless Ruin" for Miu Miu's 2016 S/S show

Prada Celebrates Architecture Exhibit in Paris