Archinect - News2024-12-28T00:47:12-05:00https://archinect.com/news/article/81597386/the-architectural-history-of-pepsi-cola-part-1-the-mad-men-years
The Architectural History of Pepsi-Cola, Part 1: The 'Mad Men' Years Archinect2013-09-11T13:58:00-04:00>2013-09-12T22:09:12-04:00
<img src="https://archinect.gumlet.io/uploads/8a/8a9f1f07b61a8e56dc2a13b40d44a085?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>When the Pepsi Headquarters was built in 1960, the 13-story building at the corner of Park Avenue and 59th Street exemplified the International Style in America. Moreover, it pushed the limits of what was technically possible; its nine-feet-high by thirteen-feet-long glass panes were the largest that could be created and only a half-inch thick. To avoid using heavy mullions or frames the glass was cushioned by neoprene glazing strips, allowing an almost completely flush exterior surface.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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