Dieter Rams’ Wandanlage hi-fi audio wall unit is reimagined in collaboration between Virgil Abloh and Braun

2021-03-18T15:19:00-04:00

In celebration of its 100th anniversary, German consumer products company, Braun, has teamed up with Chief Creative Officer and founder of Off-White and artistic director of Louis Vuitton Menswear, Virgil Abloh, to reimagine one of the brand’s most iconic products.

Dieter Rams' classic Wandanlage hi-fi audio wall unit has been reimagined by Virgil Abloh. All Images courtesy of Braun.

This unique collaboration sees the infusion of Abloh’s personal influences and design language into the classic 1965 Wandanlage hi-fi audio wall unit, originally designed by German industrial designer, Dieter Rams. Transformed into a piece of “functional art”, the Wandanlage has been transported into 2021 with an updated polished chrome finish. This new, lustrous coating reflects the parallel between Braun’s polished chrome design aesthetic and the style of Abloh’s cultural and music references of the past 100 years.

Dieter Rams' classic Wandanlage hi-fi audio wall unit has been reimagined by Virgil Ab...

Online shop, Das Programm, launches offering vintage, hard-to-find, Dieter Rams products

2013-08-06T13:19:00-04:00

As incorrigible collectors we are all too aware of the gap between the desirability and availability of Dieter Rams' work. das programm was conceived to correct this. We only sell Dieter Rams designs for Braun and Vitsœ, and Braun products issued between 1955 and 1995, the period of Rams’ office at Braun, for the greater part as Director of the Design Department.

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Dieter Rams’ Wandanlage hi-fi audio wall unit is reimagined in collaboration between Virgil Abloh and Braun

Online shop, Das Programm, launches offering vintage, hard-to-find, Dieter Rams products