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Gensler will lead the design of a new 80-acre New York Red Bulls training complex

2023-02-09T11:32:00-05:00

Gensler has been selected to lead the design of a new training facility for the New York Red Bulls in Morris Township, New Jersey.

The 80-acre site will feature a total of 8 soccer fields and related facilities meant to house the club’s two professional-level teams and world-renowned Youth Training program in place of a former manufacturing center for the American corporation Honeywell.

Gensler says: “The holistic environment, expressed in the fluidity from indoor to outdoor spaces, not only provides athletes a place to practice and play, but promotes rest, recovery, and education. Integrating a culture of wellbeing, nutrition programs teach the benefits of healthy eating and are experienced in the communal dining rooms. Unlike any other facility in the U.S., the youth soccer training academy and on-site dormitory provide the organization an opportunity to scout young talent, while young players can see themselves on a path to becoming a professional member of the Red Bulls team.”

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Red Bull's INABA-designed office is the "antithesis" of trendy workspaces

2014-11-18T19:05:00-05:00

When it comes to a high-energy drink giant like Red Bull, most would probably expect their corporate offices to reflect the sporty, frat bro-friendly culture that the brand overwhelmingly attracts. Not a single hint of that can be seen in the company's newly designed office in New York by Brooklyn-based architects INABA.

In fact, Red Bull's New York office looks generic and insignia-free -- which is not common for large companies. INABA states that the design doesn't integrate the latest theories of workplace productivity nor is it driven by narrative or graphic imagery. It ignores workspace interior trends like grand-scale gestures, playful recreational lounges, or urban-chic office decor. On the other hand, the no-brand minimal aesthetic is a growing trend itself as well.

The office's "timeless" and brandless design questions the standard that corporate offices must be a spatial representation of the company and the brand qualities of which it established itself. "Red Bull’s New Yor...

INABA Completes Red Bull Music Academy New York

2013-05-13T20:18:00-04:00

Jeffrey Inaba’s firm INABA was commissioned by Red Bull Music Academy to transform four floors of a vacant building in New York's Chelsea neighborhood into a model learning environment. INABA has used dramatic walls and lighting to create unique collaborative work areas in place of the traditional classroom.

Curving walls throughout the 38,000 square foot forum give shape to the distinct spaces. On the ground level the walls extend far into the former warehouse allowing passersby and users unrestricted views across the floor. They reveal a cross section of the types of activity taking place which include performances, private workshops, music production and broadcasting, aimed at making a statement that the space is different in its use from the shops, galleries, and cafés of the area. Below, on the cellar level, the arcing walls of the capsule-shaped lounge are interrupted only to establish long views from the recording studio located at the south end to the open-air patio ...