Archinect - News 2024-11-17T16:32:32-05:00 https://archinect.com/news/article/150437383/gensler-study-proposes-reimagined-north-michigan-avenue-in-chicago Gensler study proposes reimagined North Michigan Avenue in Chicago Josh Niland 2024-07-17T11:43:00-04:00 >2024-07-18T14:21:16-04:00 <img src="https://archinect.gumlet.io/uploads/ba/ba709bcfd66c74542029da0deba0d910.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>The main artery along Chicago&rsquo;s iconic Lakefront area &mdash; North Michigan Avenue &mdash; is the subject of a new proposal from <a href="https://archinect.com/gensler" target="_blank">Gensler</a> that would revitalize a major segment of the street into a major hub of pedestrianization, retail, and hospitality.</p> <p>The proposal targets a stretch between Chicago Avenue and Oak Street Beach for a series of interventions and innovations that will remake it into the Avenue's northern 'anchor' opposing the existing <a href="https://archinect.com/news/tag/1052493/chicago-architecture-center" target="_blank">Chicago Architecture Center</a>, Apple Store, Wrigley Building, and the recently renovated <a href="https://archinect.com/news/tag/803892/tribune-tower" target="_blank">Tribune Tower</a> at its southern edge.&nbsp;</p> <figure><p><a href="https://archinect.gumlet.io/uploads/33/3399cd45485bb16db1c84c9392d3d11a.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/33/3399cd45485bb16db1c84c9392d3d11a.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></p><figcaption>Image courtesy Gensler</figcaption></figure><p>Local developers Bob Wislow and Camille Julmy are said to have worked with Gensler&rsquo;s team to produce a study for the redevelopment, which puts Chicago squarely on par with many other global high streets in an attempt to recover the staggering economic losses created by the COVID-19 pandemic.<br></p> <figure><p><a href="https://archinect.gumlet.io/uploads/bf/bf35adf9043416c5fb842e93326aa23e.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/bf/bf35adf9043416c5fb842e93326aa23e.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></p><figcaption>Image courtesy Gensler</figcaption></figure><p>"This study demonstrates that design truly has the power to transform experience in our cities,...</p>