Gensler study proposes reimagined North Michigan Avenue in Chicago

2024-07-17T11:43:00-04:00

The main artery along Chicago’s iconic Lakefront area — North Michigan Avenue — is the subject of a new proposal from Gensler that would revitalize a major segment of the street into a major hub of pedestrianization, retail, and hospitality.

The proposal targets a stretch between Chicago Avenue and Oak Street Beach for a series of interventions and innovations that will remake it into the Avenue's northern 'anchor' opposing the existing Chicago Architecture Center, Apple Store, Wrigley Building, and the recently renovated Tribune Tower at its southern edge.

Image courtesy Gensler

Local developers Bob Wislow and Camille Julmy are said to have worked with Gensler’s team to produce a study for the redevelopment, which puts Chicago squarely on par with many other global high streets in an attempt to recover the staggering economic losses created by the COVID-19 pandemic.

Image courtesy Gensler

"This study demonstrates that design truly has the power to transform experience in our cities,...

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Gensler study proposes reimagined North Michigan Avenue in Chicago