Samuel Ross unveils Brutalism-inspired Kohler smart toilet concept for Milan Design Week

2024-04-02T12:59:00-04:00

Designer Samuel Ross has shared a preview of the new Formation 02, his first smart toilet concept for Kohler, ahead of the opening of this year’s Milan Design Week on April 16th.

The piece is inspired by Brutalist architecture and will retail for $25,000. The brand is marketing his creation as an inspired demarcation from the traditional silhouettes used in its Eir Smart Toilet line.

Ross sees it as a sculptural enhancement of a necessity intended for use in a variety of settings he describes as capable of delivering "democratic, open, public experiences."

Image courtesy Kohler Co.

His design intentions were so described via a scrollable digital 'Manifesto' relating Ross and his studio SR_A’s philosophy and new model for water solutions. This adds to Ross’ longstanding creative relationship with Kohler, which includes the Formation 01 faucets the new product, rendered Haptic Orange, serves to compliment.

Image courtesy Kohler Co.

"Our objective goes beyond function — it’s closer to v...

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Samuel Ross unveils Brutalism-inspired Kohler smart toilet concept for Milan Design Week