Airbnb co-founder's ADU company Samara begins production in Mexico factory

2024-03-07T12:35:00-05:00

California-based Samara has opened a factory in Mexicali, Mexico, to scale up manufacturing of their backyard ADU units. As we reported in late 2022, the startup is led by Airbnb co-founder Joe Gebbia alongside former Flex chief executive Mike McNamara.

Image credit: Samara

The 150,000-square-foot factory will host the construction of Samara’s modular units, including interior and exterior finishes. Following production in the factory, each unit will be loaded onto a truck for delivery to the customer’s property.

Image credit: Samara

The company’s first unit, Backyard, is being manufactured in studio, one-bedroom, and two-bedroom layouts, with a larger two-bedroom expected to launch soon. Samara notes that the unit can be installed in “as few as seven months,” including permitting, with 30 days of on-site labor. The unit is currently available for purchase in California.

Image credit: Samara

“Our homes are central to our lives,” said McNamara in a statement. “On average, most people in...

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Airbnb co-founder's ADU company Samara begins production in Mexico factory