Archinect - News

Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign

2022-08-29T13:29:00-04:00

Apparently, Doritos are everywhere. What you thought was Bjarke Ingels Group’s VIA 57 West is actually a cheesy tortilla chip.

Through a new marketing campaign by Frito-Lay North America titled Triangle Tracker, people can currently utilize Snapchat’s augmented reality software to seek, scan, and convert triangular shapes anywhere, including buildings, into Doritos for the chance to win money and other prizes. The company launched the program by illuminating three triangular-shaped structures in bright orange. Along with the aforementioned BIG building in Manhattan, the upside-down triangle shape at the top of Atlanta’s 101 Marietta Street skyscraper and the Memphis Pyramid were converted into gargantuan chips.

To participate, users need to point their Snapchat AR lens at any triangle in their environment or use TikTok to engage in weekly challenges.

60 Minutes profiles Bjarke Ingels, the "Starchitect"

2016-03-14T18:16:00-04:00

The culture at BIG is intense but in off-hours, blowing off steam dressed as your favorite comic book hero isn't uncommon. That's the boss armed with a gun full of tequila. Bjarke Ingels: The way we work is maybe unlike certain architects that have a very particular style where it is the auteur. It has to be the design principal who makes the strokes of genius. I don't have to come up with the best idea. It is my job to make sure that it is always the best idea that wins.

Looking for even BIGger news on Archinect? Here are a few recent stories to begin with:

A closer look at BIG's West 57th Street "courtscraper"

2016-03-04T13:01:00-05:00

It’s tempting to see this as celebrity’s flourish, but consider all that the shape achieves: It maximizes river views and covered balconies, obstructs its neighbors as little as possible, fills a deep narrow block without resorting to an ungainly slab, protects even low apartments from the noise of the West Side Highway, pierces the skyline with a jaunty top, and leaves room for a courtyard that even in winter basks in sunlight most of the day.

More BIG news from around the world:

BIG News: Planning Commission Approves Durst’s 57th Street Pyramid Apartments

2012-12-22T17:57:00-05:00

“Our approval will facilitate development of a significant new building with a distinctive pyramid-like shaped design and thoughtful site plan that integrates the full block site into the evolving residential, institutional, and commercial neighborhood surrounding it,” Ms. Burden said before voting in favor of the project.

The emergence of architect-branded property development

2012-11-27T11:34:00-05:00

Like Gehry, Ingels relies on the expertise of Packes, SLCE and Durst in his quest to rethink a played-out product. Design, Ingels said, is more than “coming up with stuff. We translate specific expert knowledge into a response that addresses given conditions in a new way.” That ought to be an obvious approach. I hope other developers take notice.