2024-04-27T18:49:34-04:00 https://archinect.com/news/article/150341953/the-aia-will-partner-with-cbs-on-the-second-season-of-america-bydesign Josh Niland 2023-03-09T11:00:00-05:00 >2024-03-15T01:45:58-04:00 <img src="https://archinect.gumlet.io/uploads/2f/2f64068e7be331295fc2cfecb29a9ef0.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>The <a href="https://archinect.com/firms/cover/49568164/the-american-institute-of-architects" target="_blank">American Institute of Architects (AIA)</a> has announced a new partnership with CBS on the second season of <em>America ByDesign</em> it says will help to showcase &ldquo;the immense value of architecture to a national mainstream audience.&rdquo;</p> <p>Each architect featured in the six-episode series will be an AIA member, offering the public in select audiences the chance to view architecture as a vital service instead of a craft or stratified trade industry.</p> <p><br></p><p>AIA Executive Vice President and CEO <a href="https://archinect.com/news/article/150288875/lakisha-woods-named-evp-and-ceo-of-the-american-institute-of-architects" target="_blank">Lakisha Ann Woods</a>&nbsp;said &ldquo;AIA members play an integral role in the design of so many of the places where we live, work, learn and play. They have told me about the importance of elevating and celebrating architecture in the eyes of the general public, and this partnership helps us move in that direction.&nbsp; It's a tremendous opportunity to showcase our members' skills and expertise as to how design thinking can create a more equitable and sustainable world for us all.&rdquo;</p> <figure><p><a href="https://archinect.gumlet.io/uploads/07/07f280c04f0acdd0b237d4a4b1328151.jpg?auto=compress%2Cformat&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/07/07f280c04f0acdd0b237d4a4b1328151.jpg?auto=compress%2Cformat&amp;w=514"></a></p><figcaption>Related on Archinect: <a href="https://archinect.com/news/article/150208231/new-streaming-platform-to-focus-exclusively-on-architecture-and-design-content" target="_blank">New streaming platform to foc...</a></figcaption></figure>