2024-11-23T07:57:08-05:00 https://archinect.com/news/article/62274079/op-ed-architect-magazine-finally-found-its-voice Keith Zawistowski 2012-11-28T03:04:00-05:00 >2012-12-03T19:04:29-05:00 <img src="https://archinect.gumlet.io/uploads/qy/qyv7q4qxt9y6ld7n.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p> I recently received my November Issue of <em>Architect</em> and for the first time since the blogs caused us all to begin devouring images at warp speed and sent print media into a battle for survival, I actually "read" an architecture magazine. It was truly satisfying.</p> <p> From its inception, the idea behind <em>Architect</em> was clear; its title was the proof. <em>Architectural Record</em> had lost touch. It had become a glossy product placement catalog, serving its advertisers but increasingly bereft of intellectual rigor. <em>Architect</em> promised to peel back the facade of idealized pre-occupancy images and to share the stories of the people who make architecture: to deliver us process and ideas. The bar was high and so were many of our expectations. Perhaps that is why I have been so underwhelmed as <em>Architect</em> has struggled for nearly 7 years to find a voice. The magazine has taken us on a journey from in-depth interviews of firms producing irrelevant projects, to garnish cartoony graphics that distracted from...</p>