Hood Century's solitary quest to preserve Black modernist heritage is spurring social media users to action

2023-01-18T13:20:00-05:00

Jerald Cooper, who lives in Cincinnati, wants to recognize and help preserve modern architecture and interior design that have added to the aesthetic and culture of many Black communities. His aim is to make architecture and design more accessible by using layman’s language to break down barriers typically set up by white academics with advanced degrees, and educate more people who are now empowered through social media to comment on the structural beauty of a modernist tower.

The music industry marketing consultant started the passion project after a treasured local West End church was demolished in order to make room for Populous’ $250 million new Cincinnati F.C. stadium in 2019, an act which he calls “infrastructural trauma.” Since then, he has grown an online audience of more than 83,000 followers with his Instagram account Hood Century, offering analysis that breaks down Black modernism into three categories: made for, handed down, and claimed.

The effort places him in line with others, such as the newly-funded Conserving Black Modernism project from the Getty and National Trust for Historic Preservation. Jerald Cooper represents the potential for social media adept architecture aficionados to combat what he called a “lack of knowing” in their own communities. As the former USC architecture dean Milton Curry says, “the complex story of Modernism cannot be fully revealed without new research on its impacts in and on the Black communities that it has t...

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Hood Century's solitary quest to preserve Black modernist heritage is spurring social media users to action