'A symbol of reinvention': Michelin opens renovated new headquarters in France

2022-12-20T14:43:00-05:00

A recently-inaugurated renovation project for Michelin’s corporate headquarters in Clermont-Ferrand, France, has given a new identity to the 130-year-old legacy brand that was “in need of a new setting to project into the future,” according to President Florent Menegaux.

The project was completed last year as a collaboration between the French studios Encore Heureux Architectes, Construire, and Base. It included adding a two-story extension and wood canopy entrance to the existing factory building at Place des Carmes which was acquired by the company in the early 2000s. An all-glass greenhouse that was enacted at the site soon after became the focal point of the project after initial plans called for its demolition.

Image: Nicolas Trouillard

As a “symbol of reinvention,” the new facades and remade greenhouse are combined with other renovated structures in order to create a more welcoming buffer between the site’s public and private spaces. Its design was a pr...

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'A symbol of reinvention': Michelin opens renovated new headquarters in France