LACMA and Snapchat unveil third Monumental Perspectives AR collection across Los Angeles

2023-09-09T08:00:00-04:00

The third collection of the Los Angeles County Museum of Art (LACMA)’s ongoing Augmented Reality Monumental Perspectives series has been unveiled to the public, featuring works of five artists that offer insights into the histories of their own unique pockets of LA’s patchwork mosaic of communities.

The series’ final trove includes Victoria Fu, Yassi Mazandi, Rashaad Newsome, Rubén Ortiz Torres, and Alison Saar. Each is accessible through Snapchat’s Lens Explorer tab. The initiative is being funded as part of the Andrew W. Mellon Foundation’s larger $250 million The Monuments Project project. LACMA President Michael Govan says each work “challenges us to examine the individual and communal legacies we are leaving today and how we are shaping the future of Los Angeles.”

Rubén Ortiz Torres, Dead Heads (2023). Image courtesy Los Angeles County Museum of Art.

Yassi Mazandi, The Thirty Birds (2023). Image courtesy Los Angeles County Museum of Art.

Fu will offer a virtual take on a subject,...

Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign

2022-08-29T13:29:00-04:00

Apparently, Doritos are everywhere. What you thought was Bjarke Ingels Group’s VIA 57 West is actually a cheesy tortilla chip.

Through a new marketing campaign by Frito-Lay North America titled Triangle Tracker, people can currently utilize Snapchat’s augmented reality software to seek, scan, and convert triangular shapes anywhere, including buildings, into Doritos for the chance to win money and other prizes. The company launched the program by illuminating three triangular-shaped structures in bright orange. Along with the aforementioned BIG building in Manhattan, the upside-down triangle shape at the top of Atlanta’s 101 Marietta Street skyscraper and the Memphis Pyramid were converted into gargantuan chips.

To participate, users need to point their Snapchat AR lens at any triangle in their environment or use TikTok to engage in weekly challenges.

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LACMA and Snapchat unveil third Monumental Perspectives AR collection across Los Angeles

Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign