2024-11-08T15:45:49-05:00 https://archinect.com/news/article/150300901/big-unveils-designs-for-vice-s-new-virtual-headquarters-viceverse Josh Niland 2022-03-02T18:17:00-05:00 >2024-10-25T04:07:38-04:00 <img src="https://archinect.gumlet.io/uploads/74/7440a8e51e6773060969f9dac46ff7ad.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Two giant names in the world of architecture and online media are now teaming up to take over the <a href="https://archinect.com/news/tag/1882829/metaverse" target="_blank">metaverse</a> as Vice Media Group has announced a new partnership with <a href="https://archinect.com/bjarke-ingels-group" target="_blank">Bjarke Ingels Group</a>&nbsp;for a new virtual office space called the <em>Viceverse</em>.</p> <p>The newly-opened space is hosted by the popular <a href="https://archinect.com/news/article/150291058/decentraland-is-playing-host-to-six-figure-deals-asarchitects-begin-to-embrace-the-metaverse" target="_blank">Decentraland</a> platform where it will serve as a kind of virtual innovation lab for the company&rsquo;s digital creative culture agency, Virtue.&nbsp;</p> <p>Through its creation, the company says, Virtue will now be able to pursue innovative new ways of collaborating with clients that include brands like Coca-Cola and Beats by Dre.&nbsp;</p> <figure><p><a href="https://archinect.gumlet.io/uploads/6d/6deb51689052b9ab1ffc84e919d8ebfa.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/6d/6deb51689052b9ab1ffc84e919d8ebfa.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></p><figcaption>Image courtesy Decentraland</figcaption></figure><p>&ldquo;It's not about just getting in there and planting a flag, we wanted to do it in style with aesthetics and ideas when creating, so we teamed up with BIG,&rdquo; creative director Morten Grubak <a href="https://www.campaignlive.com/article/viceverse-opens-its-virtual-doors-inside-the-culture-future/1747945" target="_blank">told</a> <em>Campaign</em> magazine. &ldquo;It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big-...</p>