BIG unveils designs for Vice's new virtual headquarters 'Viceverse'

2022-03-02T18:17:00-05:00

Two giant names in the world of architecture and online media are now teaming up to take over the metaverse as Vice Media Group has announced a new partnership with Bjarke Ingels Group for a new virtual office space called the Viceverse.

The newly-opened space is hosted by the popular Decentraland platform where it will serve as a kind of virtual innovation lab for the company’s digital creative culture agency, Virtue.

Through its creation, the company says, Virtue will now be able to pursue innovative new ways of collaborating with clients that include brands like Coca-Cola and Beats by Dre.

Image courtesy Decentraland

“It's not about just getting in there and planting a flag, we wanted to do it in style with aesthetics and ideas when creating, so we teamed up with BIG,” creative director Morten Grubak told Campaign magazine. “It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big-...

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BIG unveils designs for Vice's new virtual headquarters 'Viceverse'