2024-05-04T04:57:34-04:00 https://archinect.com/news/article/150302151/mvrdv-s-new-flores-tower-is-a-top-to-bottom-exhibition-of-flower-power Josh Niland 2022-03-14T13:25:00-04:00 >2024-03-15T01:45:58-04:00 <img src="https://archinect.gumlet.io/uploads/b9/b97783eba9e0b0bc88d76e8d47f0b66e.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>The colorful new centerpiece of the <a href="https://archinect.com/news/article/58011089/mvrdv-s-almere-plan-wins-floriade-2022-competition" target="_blank">2022 Floriade horticultural exhibition</a> is now set to debut after <a href="https://archinect.com/firms/cover/327/mvrdv" target="_blank">MVRDV</a> announced the completion of its 43.5-meter (142-foot) Flores Tower in the Dutch city of Almere.</p> <p>The vibrant structure comes complete with a custom-made, AR-enabled panoramic facade artwork titled <em>Sympoiesis</em> from Rotterdam-based <a href="https://arttenders.com/" target="_blank">Arttenders</a> and the Flemish artist <a href="https://www.instagram.com/p/CXIg5ZrtUrN/" target="_blank">Alex Verhaest</a>.</p> <figure><p><a href="https://archinect.gumlet.io/uploads/8b/8b2ae5f3484bae6dda57b25553af7d14.jpg?auto=compress%2Cformat&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/8b/8b2ae5f3484bae6dda57b25553af7d14.jpg?auto=compress%2Cformat&amp;w=514"></a></p><figcaption>Image &copy; MVRDV x Arttenders x Alex Verhaest, &copy; 3D Capacity</figcaption></figure><p>Taking the surrounding MVRDV-designed arboretum as its inspiration, the glass-paneled facade is activated by a digital scripting technique that projects a layered composition with images of 1,800 different floral species taken from various databases and university libraries.<br></p> <figure><p><a href="https://archinect.gumlet.io/uploads/03/0375a61c806c546e409e6a49cc3f6f41.jpg?auto=compress%2Cformat&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/03/0375a61c806c546e409e6a49cc3f6f41.jpg?auto=compress%2Cformat&amp;w=514"></a></p><figcaption>Image &copy; MVRDV x Arttenders x Alex Verhaest, &copy; 3D Capacity</figcaption></figure><p>The illustration covers the full catalog of plants and flowers available to visitors of the expo with an interpretive key located in the building&rsquo;s plinth that offers itself as a proportionate wayfinding guide indicating th...</p> https://archinect.com/news/article/58011089/mvrdv-s-almere-plan-wins-floriade-2022-competition Alexander Walter 2012-09-25T14:32:00-04:00 >2012-09-30T17:54:54-04:00 <img src="https://archinect.gumlet.io/uploads/8o/8ol6jgux1dakiyfu.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>The Dutch city of Almere has won the bid for the Floriade 2022 and will host the prestigious world horticultural expo in the year 2022. The exposition takes place once every ten years in the Netherlands and is currently ending in Venlo. The MVRDV-designed plan for Almere seeks to be not a temporary expo site but a lasting green Cit&eacute; Id&eacute;ale as an extension to the existing city center.</p></em><br /><br /><p> The Almere/MVRDV concept beat out fierce competition from Boskoop with OMA/Rem Koolhaas, Groningen with West 8, and Amsterdam Bijlmer with MTD Landscape Architect.</p>