Archinect - News

Herman Miller debuts new modernist rebrand for 2024

2024-01-04T17:10:00-05:00

Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order.

The move comes a year after Herman Miller’s 100th anniversary was celebrated with special exhibitions, a retrospective publication, and other programming. The prolific furniture maker’s signature ‘M’ logographic design from Irving Harper was preserved in the rebrand. The company says it is hopeful the refresh will help guide its next century of creative excellence.

“The last brand identity served Herman Miller well for 25 years, but that system predated many of the touchpoints we now have with the Herman Miller customer,” Herman Miller Creative Director Kelsey Keith recently detailed in It’s Nice That. “What we needed was an evolution of the brand, and a complete design system, one that could flex from a mobile phone screen to a physical space and everywhere in betwe...

Pentagram utilizes architectural forms to create a new visual identity for the Memphis Art Museum

2023-11-02T20:04:00-04:00

Pentagram has released materials showcasing their new visual identity project undertaken for their clients at the Memphis Art Museum (formerly the Memphis Brooks Museum of Art) ahead of the completion of its Herzog & de Meuron-led expansion in 2025.

The lettering and logo included in the kit derive from cross-section drawings of the new 122,000-square-foot building, which will grace the center of downtown at Overton Park. The expanded museum also forms the anchor of a wider riverfront development master plan that will reorient the commercial/cultural district. Costs for the expansion have been reported around $180 million.

“We have worked with the greater Memphis community for years on our vision for a new museum, and as it begins to take shape, we are proud to see that it will be a place for community and connectivity unlike anything in our city’s history,” the museum's board president, Carl Person, told the Memphis Flyer newspaper recently about the institutional pivot. “It is tru...

Harvard GSD details its new visual identity

2023-08-25T13:01:00-04:00

The Harvard Graduate School of Design (GSD) this week announced a new visual identity created in order to help galvanize its institutional and pedagogical aims, claiming it needed an "updated language of forms to communicate the school’s mission and values."

The rebranding effort comes in response to Dean Sarah M. Whiting’s previous call for the GSD community to establish a dialogue with the general public in a way that can embody the "critical design thinking" at the core of its educational program.

The new logo offers a further demarcation from the standard university crest-based designs used by Harvard’s other schools and undergraduate residential houses, embracing the 'Flying H' design invented by alum Nigel Smith into the GSD's graphics system to mark the turn of the 21st century.

Image courtesy Harvard GSD

The expressionistic form of John Andrews’ distinct Gund Hall building is a further source of inspiration for the new GSD Gothic typeface, which was the brainchild of the sc...

Autodesk's new look has the architecture and design community talking

2021-09-12T09:00:00-04:00

A strong visual identity is essential to propelling a company's product, service, and overall brand. However, when it comes to logo designs in architecture, for example, the design's overall look on top of its size, type, and color choice can spark polarizing responses from the community. While not everyone is a trained graphic designer whose expertise and critical analysis of a logo goes beyond the general public, everyone has an opinion on whether a logo satisfies their perspective of the company or goes against what "they" envision.

A while back Archinect conducted a special feature reflecting and reviewing new logos from 10 of the most followed firm profiles on Archinect. During this review, the Archinect team collaborated with Armin Vit, co-founder of the graphic design firm UnderConstruction. Vit, a seasoned graphic designer, and writer lent his knowledge and provided expert analysis on logos from firms like OMA, Snøhetta, BIG, Gensler, and Zaha Hadid Architects, to name a fe...