2024-05-02T09:03:22-04:00 https://archinect.com/news/article/150280783/autodesk-s-new-look-has-the-architecture-and-design-community-talking Katherine Guimapang 2021-09-12T09:00:00-04:00 >2024-03-15T01:45:58-04:00 <img src="https://archinect.gumlet.io/uploads/ee/ee5581667a576acccf8c2c0024a6196b.gif" border="0" /><p>A strong visual identity is essential to propelling a company's product, service, and overall brand. However, when it comes to logo designs in architecture, for example, the design's overall look on top of its size, type, and color choice can spark polarizing responses from the community. While not everyone is a trained <a href="https://archinect.com/news/tag/9395/graphic-design" target="_blank">graphic designer</a> whose expertise and critical analysis of a logo goes beyond the general public, everyone has an opinion on whether a logo satisfies their perspective of the company or goes against what "they" envision.&nbsp;</p> <p>A while back&nbsp;<a href="https://archinect.com/features/article/150047403/brand-new-reviews-logos-of-the-10-most-followed-firm-profiles-on-archinect" target="_blank">Archinect conducted a special feature reflecting and reviewing new logos from 10 of the most followed firm profiles on Archinect</a>. During this review, the Archinect team collaborated with <a href="http://underconsideration.com/about/" target="_blank">Armin Vit</a>, co-founder of the <a href="https://archinect.com/news/tag/9395/graphic-design" target="_blank">graphic design</a> firm <a href="http://underconsideration.com/" target="_blank">UnderConstruction</a>. Vit, a seasoned graphic designer, and writer lent his knowledge and provided expert analysis on logos from firms like <a href="https://archinect.com/firms/cover/382/oma-the-office-for-metropolitan-architecture" target="_blank">OMA</a>, <a href="https://archinect.com/snohetta" target="_blank">Sn&oslash;hetta</a>, <a href="https://archinect.com/bjarke-ingels-group" target="_blank">BIG</a>, <a href="https://archinect.com/gensler" target="_blank">Gensler</a>, and <a href="https://archinect.com/zaha-hadid" target="_blank">Zaha Hadid Architects</a>, to name a fe...</p>