2024-11-05T03:40:36-05:00 https://archinect.com/news/article/150275034/gensler-designed-deer-district-a-model-for-nba-cities Nathaniel Bahadursingh 2021-07-21T18:42:00-04:00 >2024-10-25T04:07:38-04:00 <img src="https://archinect.gumlet.io/uploads/a0/a0a5242de81b7f5c8ef8255027ffe41b.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>Last night, the <a href="https://archinect.com/news/tag/520229/milwaukee" target="_blank">Milwaukee</a> Bucks secured their first <a href="https://archinect.com/news/tag/1660332/nba" target="_blank">NBA</a> title in 50 years with a Game 6 win over the Phoenix Suns. Known for their lively fan atmosphere, the Bucks&rsquo; triumph was shared by 65,000 supporters who were present just outside of the Fiserv Forum in a dedicated fan section known as the Deer District. As the Bucks progressed through the playoffs, the reputation of the <a href="https://archinect.com/gensler" target="_blank">Gensler</a>-designed entertainment area has grown and is now being used as a model for NBA cities across the country.&nbsp;</p> <figure><p><a href="https://archinect.gumlet.io/uploads/aa/aaf2855225181e260f7c9ae1e7af09f2.png?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/aa/aaf2855225181e260f7c9ae1e7af09f2.png?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></p><figcaption>Image: Courtesy Milwaukee Bucks</figcaption></figure><p>Gensler designed the Deer District, in collaboration with Milwaukee-based firm <a href="https://archinect.com/firms/cover/150175938/rinka" target="_blank">RINKA</a>, to become the city&rsquo;s new &ldquo;living room&rdquo;. Formerly occupied by a parking structure, vacant lots, and a street, the site was cleared to connect the surrounding communities to the new Fiserv Forum, which opened in tandem with the district in 2019.&nbsp;<br></p> <figure><p><a href="https://archinect.gumlet.io/uploads/31/31e1a76014903bbdbe22bdba01658d03.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/31/31e1a76014903bbdbe22bdba01658d03.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></p><figcaption>Image: Courtesy Gensler</figcaption></figure><p>The architecture is envisioned as a modern interpretation of the industrial heritage of the city, incorporating design ...</p>