Two giant digital art installations open in Times Square

2021-07-19T13:15:00-04:00

Two immersive, site-specific media art installations evoking natural water landscapes, produced by a'strict, will be displayed at Times Square during New York's hottest summer months. From July 16 to Aug. 2, the group's gigantic whale and waterfall will appear before the eyes of millions in the U.S. for the first time.

The Korean media artist group a'strict has previously made a splash with its recent WAVE project outside of a mall in Seoul's Gangnam District. The aquatic digital 3D sculpture bears more than a passing resemblance to a piece by Olafur Eliasson that was installed in 2008.

A group called Silvercast is hosting the installation on its 30,000-square-foot Big Kahuna digital billboard. The whale will appear in 60-second intervals every half hour from 12pm until midnight.

The Korea Times has more on the summery new artworks here.

A in #TimesSquare. Check out this digital art work taking over a 30,000 sq. ft. @SILVERCASTMedia screen in the heart of Times Square. Launched today and runs through July 26 every half hour. Enjoy! pic.twitter.com/aKnpd7TTxt
— Times Square (@TimesSquareNYC) July 16, 2021

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Two giant digital art installations open in Times Square