2024-11-14T11:52:46-05:00 https://archinect.com/news/article/150259178/archinect-s-pick-of-architecture-firms-to-follow-instagram-edition Katherine Guimapang 2021-04-21T09:06:00-04:00 >2021-04-22T13:08:42-04:00 <img src="https://archinect.gumlet.io/uploads/16/163ac3f5cff8d9769b245fb3c6293ac0.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>With social media ruling media consumption, it's easy to get overwhelmed with the various platforms, profiles, and messages being shared. Platforms like <a href="https://archinect.com/news/tag/441427/instagram" target="_blank">Instagram</a> are quick to keep the public informed whether we wanted it or not. However, with the increased abundance of screen time and endless scrolling through images and text, the dreaded content fatigue soon emerged. Social media platforms transformed into blackholes of continuous media overload.&nbsp;</p> <p>The amount of time spent on these apps has sparked controversy and criticism regarding architecture's relationship to Instagram. However, the platform has also facilitated and expanded the understanding of media discourse revolving around firm work, digital portfolios, PR, and design activism. While&nbsp;<a href="https://archinect.com/news/article/150166774/social-media-architecture-s-double-edged-sword" target="_blank">architecture "viewership"</a>&nbsp;has changed thanks to digital sharing platforms like Instagram, Archinect reflects on firms that use the platform as a way to communicate visually curated content for more than the infamous "like."</p> <p>Whether it's photo...</p>