2024-05-08T05:06:51-04:00 https://archinect.com/news/article/150233379/gensler-designs-an-atari-hotel-for-las-vegas Katherine Guimapang 2020-10-20T15:18:00-04:00 >2024-03-15T01:45:58-04:00 <img src="https://archinect.gumlet.io/uploads/ef/ef6648b44517067bc182dae8d1dcb577.png?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>With the hotel industry looking to regroup due to the effects of the recent pandemic, architecture firms are continuing with upcoming hospitality projects as team with innovation and hospitality groups.</p> <p>This month, <a href="https://archinect.com/gensler" target="_blank">Gensler</a> and GSD Group announced its collaboration with Atari&reg; Hotels. GSD Group is an innovation and strategy hospitality group based in Scottsdale, Arizona. They have already secured their plans to construct future <a href="https://archinect.com/news/article/150181003/atari-has-announced-its-first-video-game-themed-hotel" target="_blank">Atari Hotels</a> in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle,&nbsp;<a href="https://atarihotels.com/news/gsd-group-partners-with-global-design-firm-gensler/" target="_blank">according to Atari Hotels</a>.</p> <figure><p><img src="https://archinect.gumlet.io/uploads/0b/0bc92b44e133cf2a21a4992033805b7b.gif"></p><figcaption>Atari Hotel. GIF courtesy of Gensler/GSD Group</figcaption></figure><figure><p><a href="https://archinect.gumlet.io/uploads/3a/3ad8edc0ac4217a531f25b7421e4a329.jpg?auto=compress%2Cformat&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/3a/3ad8edc0ac4217a531f25b7421e4a329.jpg?auto=compress%2Cformat&amp;w=514"></a></p><figcaption>Front Entrance: Image render courtesy of Gensler/GSD Group</figcaption></figure><p>Although their recent collaboration and planning details are still emerging, many have already expressed excitement towards the highly anticipated video game classic inspired hotel. According to a statement from Atari, the 400-room "family-friendly" hotel will be teeming with "retro-futurism, pop culture, and nostalgia."&nbsp;<a href="https://atarihotels.com/news/gsd-group-partners-with-global-design-firm-gensler/" target="_blank">GSD Group's Managing Partner Shel...</a></p>