Archinect - News2024-05-06T01:37:46-04:00https://archinect.com/news/article/150289975/many-firms-not-capitalizing-on-digital-marketing-or-technology-aia-report-finds
Many firms not capitalizing on digital marketing or technology, AIA report finds Niall Patrick Walsh2021-12-02T13:42:00-05:00>2024-03-15T01:45:58-04:00
<img src="https://archinect.gumlet.io/uploads/01/018bca27cabef52c7c114346c9679c15.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>A new report from the <a href="https://archinect.com/firms/cover/49568164/the-american-institute-of-architects" target="_blank">American Institute of Architects</a> has found that business marketing remains underutilized among U.S. architecture firms. The finding forms part of the newly released <em>Technology, Culture, & the Future of the Architectural Firm</em> report, which explores the influence of <a href="https://archinect.com/news/tag/10523/technology" target="_blank">technology</a> adoption on <a href="https://archinect.com/news/tag/304028/productivity" target="_blank">workflow</a> and <a href="https://archinect.com/news/tag/8184/business" target="_blank">profitability</a> in U.S. practices.</p>
<p>The 69-page report, <a href="https://www.aia.org/pages/6455144-technology-culture--the-future-of-the-arch" target="_blank">available to download for free</a>, notes that cultural and technological barriers currently hamper firms’ embrace of business development and marketing as a way of securing growth. “89% of respondents agree that relationships matter more than marketing for winning new business, and only 43% agree that digital/social marketing is important to them,” says the report. “However, <a href="https://archinect.com/news/article/150242929/archinect-s-must-follow-architecture-firms-on-instagram-for-2021" target="_blank">firms that use social media</a> are successful at driving leads through these channels.”
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<figure><figure><a href="https://archinect.gumlet.io/uploads/ba/ba24d17461868c1747f5301ebf8365b0.jpg?auto=compress%2Cformat&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/ba/ba24d17461868c1747f5301ebf8365b0.jpg?auto=compress%2Cformat&w=514"></a><figcaption>Related on Archinect: <a href="https://archinect.com/news/article/150286082/new-study-links-higher-bim-use-with-client-satisfaction" target="_blank">New study links higher BIM use with client satisfaction</a></figcaption></figure></figure><p>When asked what factors expect to drive their growth over the next three years, ...</p>