2024-11-21T15:26:54-05:00 https://archinect.com/news/article/150203706/nbbj-designs-massive-net-city-in-shenzhen-for-chinese-internet-provider-tencent Sean Joyner 2020-06-22T12:10:00-04:00 >2024-10-25T04:07:38-04:00 <img src="https://archinect.gumlet.io/uploads/da/da5b2ecb24b9410afe0136d48d1520b5.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><a href="https://archinect.com/nbbj" target="_blank">NBBJ</a> has been selected to design&nbsp;<em>Net City,</em> a 2 million-square-meter master-planned district along Shenzhen's Dachanwan Port for Tencent, the largest internet company in China. The concept for&nbsp;<em>Net City</em> builds on the idea of an urban environment as an interconnected, human-focused organic ecosystem.</p> <figure><figure><a href="https://archinect.gumlet.io/uploads/6d/6d19b3a8af1e9cfc05ecbfa83c47ae31.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/6d/6d19b3a8af1e9cfc05ecbfa83c47ae31.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></figure></figure><p>"Inter-connected, integrated, organic and welcoming, Net City is designed to be a place where people can dream, come together as a community to connect and create new possibilities for the future," said Jonathan Ward, a Design Partner at NBBJ in a statement.</p> <figure><figure><a href="https://archinect.gumlet.io/uploads/5f/5fe004874cefde826efc27ee3cf201ac.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/5f/5fe004874cefde826efc27ee3cf201ac.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></figure></figure><p>Tencent's current properties and office space cannot accommodate its rapid growth and in 2019 the internet giant held an international competition to develop a master plan for the 320-acre peninsula along Dachanwan. NBBJ was ultimately selected amongst the participants for its innovation approach to the&nbsp;<em>Net City</em> concept, which puts humans as the forefront.</p> <figure><figure><a href="https://archinect.gumlet.io/uploads/6f/6f2045d744a683a24dbdce4ff4b79b24.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/6f/6f2045d744a683a24dbdce4ff4b79b24.jpg?auto=compress%2Cformat&amp;enlarge=true&amp;w=514"></a></figure></figure><p>"A typical city calls for simplistic and efficient zoning to keep everything und...</p>